A winning proposal takes a considerable amount of time and thought. A winning proposal is written to the evaluators, addresses all points of the RFP, uses clear and effective communications, and is formatted according to the specified guidelines of the RFP. Writing to the evaluators requires knowing what the evaluator wants. Determining what the evaluators want involves communicating with the evaluators well before the government need is solicited in a RFP.
The point of communicating with evaluators is to get to know them and to get a real understanding of their goals, what problems do they face, do they have an internal consensus or competing factions, do they have preferences or bias, do they have constraints they have to work within, standards to comply with, or anything else that may affect their decision (Dickerson, 2013).
Once the latter points are understood then the information can be used to address all points of the RFP using easy to comprehend, unambiguous, clear, and effective writing. The RFP may also have page limits and specific formatting guidelines that Cray will have to be sure and follow or they may be considered to be nonresponsive to the RPF. A review will be performed on the proposal draft to make sure all requirements are met before the final proposal production is initiated.
Proposal Review
Proposal reviews are mostly color coded. Each color represents a higher level of review. Commonly used color coded reviews are the pink team review, red team review, and gold team review. The pink team starts the initial review and is conducted while the proposal is in-process. Conducted as an informal review, the pink team checks the proposal draft against the matrix to ensure all RFP requirements meet, and then findings are recorded on an evaluation form. The form is then given back to the proposal team so corrections can be made where necessary.
The red team review is more intricate than the pink review. Each team member