Action plan for PV Technologies - when they asleep at the switch
PV Technologies
Case Study
Submitted by
Viswa Kumar PK
Roll Number: EPGCMM-06-013
Problems / Issues faced by the PV Technologies:
As per the information from Sales Manager Mr.Salvatori, PVT might lose the contract against SOMA energy and BJ Solar from the bidding, which is one of the high visibility project conducted by Solenergy
Development LLC who won to construct a PV solar energy Power Plant.
Mr. Greg Morgan – Chief Engineer conducted the evaluation of the bidders and the assumed outcome is that PVT will be out of the running potential supplier because of the price compared to other bidder though the quality of the product is incomparable.
If PVT loses this contract then its reputation and position in the Market Place are at stake as the announcement might through a press conference.
Action Plan for PVT:
1. Competitor analysis – We should never underestimate the competitor and should analyse competitor before we bid or approach for any kind of order. They should know what are their offerings, price structure, services offered, value offered and geographic location.
2. Increase Marketing Efforts: The major disadvantage of PVTs lacking in reaching or communicating their product line and service to the clients/customer. They should start PR activities to improve their reach and increase their client relationship as well as customer base. In today’s market they should not rely on only the quality, Sales people contacts and services offered to the customer, rather advertisement / PR activities should drive the customer to approach PVT . There should be a proper line of communication credible source of information and proper way of communication (Internal and external) is needed.
3. Line of Communication: They should also not rely on the information by the sales people which made them react even when the source of information was unethical. Losing a customer like Solar
Energy will put their reputation in trouble in the industry.
Plan
Case Study
Submitted by
Viswa Kumar PK
Roll Number: EPGCMM-06-013
Problems / Issues faced by the PV Technologies:
As per the information from Sales Manager Mr.Salvatori, PVT might lose the contract against SOMA energy and BJ Solar from the bidding, which is one of the high visibility project conducted by Solenergy
Development LLC who won to construct a PV solar energy Power Plant.
Mr. Greg Morgan – Chief Engineer conducted the evaluation of the bidders and the assumed outcome is that PVT will be out of the running potential supplier because of the price compared to other bidder though the quality of the product is incomparable.
If PVT loses this contract then its reputation and position in the Market Place are at stake as the announcement might through a press conference.
Action Plan for PVT:
1. Competitor analysis – We should never underestimate the competitor and should analyse competitor before we bid or approach for any kind of order. They should know what are their offerings, price structure, services offered, value offered and geographic location.
2. Increase Marketing Efforts: The major disadvantage of PVTs lacking in reaching or communicating their product line and service to the clients/customer. They should start PR activities to improve their reach and increase their client relationship as well as customer base. In today’s market they should not rely on only the quality, Sales people contacts and services offered to the customer, rather advertisement / PR activities should drive the customer to approach PVT . There should be a proper line of communication credible source of information and proper way of communication (Internal and external) is needed.
3. Line of Communication: They should also not rely on the information by the sales people which made them react even when the source of information was unethical. Losing a customer like Solar
Energy will put their reputation in trouble in the industry.
Plan