Amul
E-supply chain management of
AMUL
-Jugal Shah, 2012B52
Khushal Bhatt, 2012B55
Bhavya Mishra, 2012B56
Prit Thaker, 2012B26
Amit Kedia, 2012B28
Sachidananda Panda, 2012B31
History of Amul
• Amul (Anand Milk Union Limited), formed in 1946, is a dairy cooperative movement in India
• It is managed by Gujarat Co-operative Milk Marketing
Federation Ltd. (GCMMF)
• AMUL is based in Anand, Gujarat and has been a sterling example of a co-operative organizations success in the long term
• The Amul Pattern has established itself as a uniquely appropriate model for rural development
• Amul has spurred the White Revolution of India. It is also the worlds biggest vegetarian cheese brand.
Important Insight of Amul
Supply
Members
12 District co-op milk producers union No. of Producing members 2.79Mn
No. of Villages
13,328
Milk collection
(daily average)
636Mt/day
•
9Mn liters
Milk drying capacity •
Distribution
Present in 70,000 villages and 200 districts in India
Markets its products through 50 sales offices throughout India and distribution is done through a network of 4,000 stockiest who inturn supply to 500,000 retail outlets GCMMF is an apex co-operative organization that comprises of affiliated member dairies/district milk unions each having it’s own manufacturing unit. These member dairies collect milk from memberswho supply milk twice a day. Products
Amul Milk
Bread Spreads
Cheese
Beverage Range
Ice Cream
Paneer
Dahi
Ghee
Milk Powders
Nutramul
Mithai Range
Mithai Mate
Chocolates
Pouch Butter Milk
Fresh Cream
Supply Chain of Amul
Village
Farmer submits milk
Calculate purchase price
Weighing milk
Determine fat content Storing Milk
Processing
Milk
Distribution
The Network
Supplier:
• A majority of the suppliers are small or marginal farmers who are often illiterate, poor, and with liquidity problems as they lack direct access to
AMUL
-Jugal Shah, 2012B52
Khushal Bhatt, 2012B55
Bhavya Mishra, 2012B56
Prit Thaker, 2012B26
Amit Kedia, 2012B28
Sachidananda Panda, 2012B31
History of Amul
• Amul (Anand Milk Union Limited), formed in 1946, is a dairy cooperative movement in India
• It is managed by Gujarat Co-operative Milk Marketing
Federation Ltd. (GCMMF)
• AMUL is based in Anand, Gujarat and has been a sterling example of a co-operative organizations success in the long term
• The Amul Pattern has established itself as a uniquely appropriate model for rural development
• Amul has spurred the White Revolution of India. It is also the worlds biggest vegetarian cheese brand.
Important Insight of Amul
Supply
Members
12 District co-op milk producers union No. of Producing members 2.79Mn
No. of Villages
13,328
Milk collection
(daily average)
636Mt/day
•
9Mn liters
Milk drying capacity •
Distribution
Present in 70,000 villages and 200 districts in India
Markets its products through 50 sales offices throughout India and distribution is done through a network of 4,000 stockiest who inturn supply to 500,000 retail outlets GCMMF is an apex co-operative organization that comprises of affiliated member dairies/district milk unions each having it’s own manufacturing unit. These member dairies collect milk from memberswho supply milk twice a day. Products
Amul Milk
Bread Spreads
Cheese
Beverage Range
Ice Cream
Paneer
Dahi
Ghee
Milk Powders
Nutramul
Mithai Range
Mithai Mate
Chocolates
Pouch Butter Milk
Fresh Cream
Supply Chain of Amul
Village
Farmer submits milk
Calculate purchase price
Weighing milk
Determine fat content Storing Milk
Processing
Milk
Distribution
The Network
Supplier:
• A majority of the suppliers are small or marginal farmers who are often illiterate, poor, and with liquidity problems as they lack direct access to