An Examination of Citibank's E-Business Strategy for Global Corporate Banking
e-Business Unit 6 Mid Term Assignment
(An Examination of Citibank 's E-Business Strategy for Global Corporate Banking)
A Paper Presented in Partial Fulfillment
Of the Requirements of
[Class #637 - MBA 57613 - e-Business]
February, 2012
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DECLARATION OF ORIGINALITY OF WORK:
I affirm that the attached work is entirely my own, except where the words or ideas of other writers are specifically acknowledged according to accepted citation conventions. This assignment has not been submitted for any other course at Robert Kennedy College or any other institution. I have revised, edited and proofread this paper.
Signed the student, 26/02/2012
CERTIFICATION OF AUTHORSHIP:
I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and fully disclosed in this paper (examination). I have also cited any sources (footnotes or endnotes) from which I used data, ideas, theories, or words, whether quotes directly or paraphrased. I further acknowledge that this paper has been prepared by myself specifically for this course.
Signed the student, 26/02/2012
Word count: 2,105 (excluding bibliography and figures)
Introduction
Citibank, N.A., founded in 1812 as the City Bank of New York is a global banking giant currently the third largest bank in the United States (FFIEC NIC 2011). With the rise of the internet and in response to the rapid growth of e-Commerce and increased competition catalyzed by the dotcom boom, Citibank embarked on a number of initiatives to allow the bank to compete in this burgeoning arena. This paper is a brief analysis of Citibank 's E-Business Strategy for Global Corporate Banking as per the case study provided.
The Impacts of the Internet in Corporate Banking
Citibank which by all accounts is an established and successful bank recognized the growing influence that the internet was exerting in the sphere of Corporate Banking as alluded to in the case
(An Examination of Citibank 's E-Business Strategy for Global Corporate Banking)
A Paper Presented in Partial Fulfillment
Of the Requirements of
[Class #637 - MBA 57613 - e-Business]
February, 2012
| | | | | | | | | | | |
DECLARATION OF ORIGINALITY OF WORK:
I affirm that the attached work is entirely my own, except where the words or ideas of other writers are specifically acknowledged according to accepted citation conventions. This assignment has not been submitted for any other course at Robert Kennedy College or any other institution. I have revised, edited and proofread this paper.
Signed the student, 26/02/2012
CERTIFICATION OF AUTHORSHIP:
I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and fully disclosed in this paper (examination). I have also cited any sources (footnotes or endnotes) from which I used data, ideas, theories, or words, whether quotes directly or paraphrased. I further acknowledge that this paper has been prepared by myself specifically for this course.
Signed the student, 26/02/2012
Word count: 2,105 (excluding bibliography and figures)
Introduction
Citibank, N.A., founded in 1812 as the City Bank of New York is a global banking giant currently the third largest bank in the United States (FFIEC NIC 2011). With the rise of the internet and in response to the rapid growth of e-Commerce and increased competition catalyzed by the dotcom boom, Citibank embarked on a number of initiatives to allow the bank to compete in this burgeoning arena. This paper is a brief analysis of Citibank 's E-Business Strategy for Global Corporate Banking as per the case study provided.
The Impacts of the Internet in Corporate Banking
Citibank which by all accounts is an established and successful bank recognized the growing influence that the internet was exerting in the sphere of Corporate Banking as alluded to in the case
Bibliography: Books DeYoung R. (2001), The financial performance of pure play internet bank, Economic Perspectives – Federal Reserve Bank of Chicago Porter, M. Competitive Strategy, New York: Free Press, 1980. Print Porter, M. Competitive Advantage, New York: Free Press, 1985. Print Fairchild, Alea, "Possible Disintermediation: What Role for Banks in Electronic Invoicing (EIPP)?" (2003). BLED 2003 Proceedings. Paper 44. Internet Resources Author US National Information Centre, Top 50 bank holding companies Summary Page [Webpage] Available from http://www.ffiec.gov/nicpubweb/nicweb/Top50Form.aspx [Accessed Friday, 24. February 2012] Author King, Rachel , eBay rides mobile commerce to strong earnings [Webpage] Available from http://news.cnet.com/8301-1023_3-20122767-93/ebay-rides-mobile-commerce-to-strong-earnings/ [Accessed Saturday, 25. February 2012]