Analysis for Products & Services Innovation
Analysis for Product and Services
Innovation
2 Credits
BU.430.730.S1
TH 6:00-9:00pm/ 6/5/14-7/24/14
Semester – Summer 2014
Class Location: Washington DC Center
Instructor
Robert Roundtree, PhD
Contact Information
Phone Number: (980) 292-1421
E-mail Address: rroundt1@jhu.com
Office Hours
Tuesdays 12pm-1pm (Baltimore)
Thursdays 4:30-5:30pm (DC Center)
Required Textbook
Crawford, Merle and Di Benedetto, Anthony, New Products Management (11th Edition ISBN 978-0-07802904-2). McGraw Hill Publishing, New York, 2015.
Required Readings: Harvard Business Publications Coursepack – Cases can be purchased at
HBSP https://cb.hbsp.harvard.edu/cbmp/access/27137781
Articles
1. Article #594127: “New Product
Commercialization: Common Mistakes”
2. Article #BH505: “The Secret to True Service
Innovation”
3. Article #695051: “Understanding User Needs”
4. Article #599110: “Analyzing Consumer
Perceptions”
5. Article #599112: “Analyzing Consumer
Preferences”
6. Article #590059: Conjoint Analysis: A
Manager's Guide
7. Article #505075: “Note on Innovation Diffusion:
Rogers' Five Factors”
Cases
1. Case #: 602175: “Innovation at
Progressive (A): Pay-As-You-Go
Insurance”
2. Case #601138: “Innovation at
Progressive (B): Homeowners
Insurance”
3. Case #500024: “Brita Products
Company”
BU.430.730.S1– Analysis for Product and Services Innovation – Robert Roundtree - Page 2 of 5
Blackboard Site
A Blackboard course site is set up for this course. Each student is expected to check the site throughout the semester as Blackboard will be the primary venue for outside classroom communications between the instructors and the students. Students can access the course site at https://blackboard.jhu.edu. Support for Blackboard is available at 1-866-669-6138.
Course Evaluation
As a research and learning community, the Carey Business School is committed to continuous improvement. The faculty strongly encourages students to provide complete and honest
Innovation
2 Credits
BU.430.730.S1
TH 6:00-9:00pm/ 6/5/14-7/24/14
Semester – Summer 2014
Class Location: Washington DC Center
Instructor
Robert Roundtree, PhD
Contact Information
Phone Number: (980) 292-1421
E-mail Address: rroundt1@jhu.com
Office Hours
Tuesdays 12pm-1pm (Baltimore)
Thursdays 4:30-5:30pm (DC Center)
Required Textbook
Crawford, Merle and Di Benedetto, Anthony, New Products Management (11th Edition ISBN 978-0-07802904-2). McGraw Hill Publishing, New York, 2015.
Required Readings: Harvard Business Publications Coursepack – Cases can be purchased at
HBSP https://cb.hbsp.harvard.edu/cbmp/access/27137781
Articles
1. Article #594127: “New Product
Commercialization: Common Mistakes”
2. Article #BH505: “The Secret to True Service
Innovation”
3. Article #695051: “Understanding User Needs”
4. Article #599110: “Analyzing Consumer
Perceptions”
5. Article #599112: “Analyzing Consumer
Preferences”
6. Article #590059: Conjoint Analysis: A
Manager's Guide
7. Article #505075: “Note on Innovation Diffusion:
Rogers' Five Factors”
Cases
1. Case #: 602175: “Innovation at
Progressive (A): Pay-As-You-Go
Insurance”
2. Case #601138: “Innovation at
Progressive (B): Homeowners
Insurance”
3. Case #500024: “Brita Products
Company”
BU.430.730.S1– Analysis for Product and Services Innovation – Robert Roundtree - Page 2 of 5
Blackboard Site
A Blackboard course site is set up for this course. Each student is expected to check the site throughout the semester as Blackboard will be the primary venue for outside classroom communications between the instructors and the students. Students can access the course site at https://blackboard.jhu.edu. Support for Blackboard is available at 1-866-669-6138.
Course Evaluation
As a research and learning community, the Carey Business School is committed to continuous improvement. The faculty strongly encourages students to provide complete and honest