Analysis Marketing Plan of Tesco Plc Essay Example
Table of Contents
Executive Summary
Introduction
1. Contextual analysis of the Tesco
2. Customer Analysis (markets, segmentation, targeting and positioning, branding)
3. Competition analysis (major competitors, their strengths and weakness etc)
4. Tesco strategic approach
5. Channel analysis (distribution and communication)
6. Marketing Management Implementation of Tesco Plc
7. Contingency Plan
Conclusion
References
Executive Summary
This article discusses about marketing-plan developed for Tesco Plc which is the largest retail network of retail food stores in UK. The marketing plan covers various important aspects which are significant for processing the marketing problems connected with internal and the external environment of Tesco.
The article has critically analyzed the situational analysis in which organizational strategy, client’s behavior, Porter’s five forces; the Ansoff matrix (to determine products and market growth strategy), SWOT-analysis and marketing efficiency have been described. In the objective section of the marketing plan, mission, vision, corporate objectives and marketing objectives of Tesco are examined from high angle of perspective and various strategic measures of segmentation, targeting and positioning are suggested to gain competitive advantage. As Tesco constantly faces threats of capturing its market share by nearest rivals, how marketing mix of 7ps, will help Tesco to analyze its current position in food retail sector of UK is highlighted. Assessment of Tesco management also has been given in the marketing plan which includes key parameters of efficiency. Beside contingency plan of Tesco is also discussed. (Clarke, 1994)
Introduction
Changes occurring in scenario of marketing have been posing problems for all retail companies in-spite of their competitive positions in the market. The marketing plan is revival step for the company to give a new direction for its business.
I have chosen Tesco Plc for the
Executive Summary
Introduction
1. Contextual analysis of the Tesco
2. Customer Analysis (markets, segmentation, targeting and positioning, branding)
3. Competition analysis (major competitors, their strengths and weakness etc)
4. Tesco strategic approach
5. Channel analysis (distribution and communication)
6. Marketing Management Implementation of Tesco Plc
7. Contingency Plan
Conclusion
References
Executive Summary
This article discusses about marketing-plan developed for Tesco Plc which is the largest retail network of retail food stores in UK. The marketing plan covers various important aspects which are significant for processing the marketing problems connected with internal and the external environment of Tesco.
The article has critically analyzed the situational analysis in which organizational strategy, client’s behavior, Porter’s five forces; the Ansoff matrix (to determine products and market growth strategy), SWOT-analysis and marketing efficiency have been described. In the objective section of the marketing plan, mission, vision, corporate objectives and marketing objectives of Tesco are examined from high angle of perspective and various strategic measures of segmentation, targeting and positioning are suggested to gain competitive advantage. As Tesco constantly faces threats of capturing its market share by nearest rivals, how marketing mix of 7ps, will help Tesco to analyze its current position in food retail sector of UK is highlighted. Assessment of Tesco management also has been given in the marketing plan which includes key parameters of efficiency. Beside contingency plan of Tesco is also discussed. (Clarke, 1994)
Introduction
Changes occurring in scenario of marketing have been posing problems for all retail companies in-spite of their competitive positions in the market. The marketing plan is revival step for the company to give a new direction for its business.
I have chosen Tesco Plc for the