Z8 mediums: books, newspapers, magazines, movies, radio, recording industry (songs), television, Internet’ print media, broadcast media approx. ⅔ of American public subscribes to cable TV
Reagan white house principles: plan ahead stay on the offensive control the flow of information limit reporters’ access to the president talk about the issues you want to talk about speak in one voice repeat the same message many times
Reagan was former actor; did not like unplanned press conferences
Roosevelt, on the other hand held many press conferences, used radio to advantage, knew how to feed the right story to the right reporter relationship between politicians and the press used to be respectable, until Watergate and Vietnam War soured the press on government work in environment of cynicism today investigative journalism (watchdog journalism) - job is to find scandal, bring down corrupt politicians, etc
Scorekeeping/horse race journalism - popularity, who’s ahead, general gauging campaigns
Gatekeeping - decides what is discussed on political agenda, happens rarely now b/c of competition
Mainstream TV and newspaper reporting today is fishbowl style
Fairness doctrine required broadcasters to give time to opposing views if broadcasting one side of a controversial issue; abolished in 1980s yellow journalism - sensational style of reporting, little to no researched stories with eye popping headlines, in the midst of Spanish-American war over Cuba
FCC regulates airwaves in 3 ways to prevent monopolies, limits # of stations owned by one company periodic examinations of performance fair treatment rules concerning access to airwaves (equal time) narrowcasting - specialized info for a specific audience cable news programing - very little substantive info privately owned- goal is