Preview

Ashok Leyland report

Powerful Essays
Open Document
Open Document
3419 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Ashok Leyland report
INTRODUCTION
Ashok Leyland is an Indian automobile manufacturing company based in Chennai, India. Founded in 1948, it is the 2nd largest commercial vehicle manufacturers in India, 4th largest manufacturer of buses in the world and 16th largest manufacturer of trucks globally. Operating six plants, Ashok Leyland also makes spare parts and engines for industrial and marine applications. It sells about 60,000 vehicles and about 7,000 engines annually. It is the second largest commercial vehicle company in India in the medium and heavy commercial vehicle (M&HCV) segment with a market share of 28% (2007–08). With passenger transportation options ranging from 19 seaters to 80 seaters, Ashok Leyland is a market leader in the bus segment. The company claims to carry over 60 million passengers a day, more people than the entire Indian rail network. In the trucks segment Ashok Leyland primarily concentrates on the 16 ton to 25 ton range of trucks. However Ashok Leyland has presence in the entire truck range starting from 7.5 tons to 49 tons. With a joint venture with Nissan Motors of Japan the company made its presence in the Light Commercial Vehicle (LCV) segment.
History

Raghunandan Saran, Founder of Ashok Leyland
Ashok Motors
Ashok Leyland was founded in 1948 by Raghunandan Saran, a freedom fighter from Punjab.[3] After Independence he was persuaded by India’s first Prime Minister Nehru, to invest in modern industrial venture. Thus Ashok Motors was incorporated in 1948 as a company to assemble and manufacture Austin cars from England, and the company was named after the founders only son Ashok Saran . The company had its headquarters in HYPERLINK "http://en.wikipedia.org/wiki/Rajaji_Salai,_Chennai" \o "Rajaji Salai, Chennai" Rajaji Saalai, Chennai (then Madras) with the plant in HYPERLINK "http://en.wikipedia.org/wiki/Ennore" \o "Ennore" Ennore, a small fishing hamlet in the North of Chennai. The Company was engaged in assembly and distribution of Austin

You May Also Find These Documents Helpful

  • Powerful Essays

    Tata Motors Case

    • 4354 Words
    • 18 Pages

    Currently Tata Motors operates in 35 countries, especially focusing on markets with conditions similar to India, such as Russia, Turkey, and many African nations. It is currently the Indian market leader in commercial vehicles, and they are expected to produce almost 400,000 in FY2010. The product line for commercial vehicles includes all sizes and styles of trucks and buses. Tata Motors produces less passenger vehicles than CVs, with an expected output of almost 300,000 for FY2010. The most popular product in India is the Indica Vista, a small hatchback car (see appendix for image).…

    • 4354 Words
    • 18 Pages
    Powerful Essays
  • Satisfactory Essays

    Tata Motors Limited is India's largest automobile company, with revenues of Rs. 32,426 crores (USD 7.2 billion) in 2006-07. It is the leader by far in commercial vehicles in each segment, and the second largest in the passenger vehicles market with winning products in the compact, midsize car and utility vehicle segments. The company is the world's fifth largest medium and heavy commercial vehicle manufacturer, and the world's second largest medium and heavy bus manufacturer.…

    • 554 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Kolb Model Essay

    • 2524 Words
    • 11 Pages

    Tata Motors Ltd. is the largest Indian automobile company having the revenues of USD 20 billion in 2009-10. Tata Motors is the leader in the manufacturing of commercial vehicles. It is among the top three in the passenger car and also in mid car segment. The organization stands at number four in truck manufacturing worldwide and stands at number two in bus manufacturing. The total workforce of Tata Motors worldwide is near about 24000 employees.…

    • 2524 Words
    • 11 Pages
    Good Essays
  • Powerful Essays

    International Business

    • 2629 Words
    • 11 Pages

    Established in 1945, Tata Motors Limited started off as a manufacturer of locomotives and they used to be known as Tata Engineering and Locomotive Company instead. The company’s manufacturing base is spread all over India in states such as Jharkhand, Maharashtra, Uttar Pradesh, Uttarakhand, Gujarat and Karnataka (Tata Motors, 2011). Tata Motors Limited only started producing commercial vehicles in 1954 after having a joint venture with Daimler-Benz AG of Germany which is famous for being the makers of Mercedes but the collaboration ended in 1969. They still continued to produce commercial vehicles till today and have sold an astonishing 6.5 million vehicles ever since then in India alone (Tata Motors, 2011).…

    • 2629 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    Mesh Of Me

    • 1027 Words
    • 5 Pages

    While creating my work, I intend to focus on how music influences movement. I will explore how movement changes or stays the same with different styles of music, and how you can juxtapose movement qualities with the various qualities presented in the music. A Mesh of Me will be heavily influenced by all my favorite styles of music, thus creating an eclectic collage of who I am.…

    • 1027 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Mercedes-Benz India has evolved a four-pronged strategy towards passenger cars this year as it transfers its truck and bus business under Daimler India Commercial Vehicles (DICV). The company had been selling buses — inter and intra city and Actros mining trucks — in the India market, which would now fall under DICV portfolio.…

    • 1085 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Ashok Leyland - Essay

    • 718 Words
    • 3 Pages

    Spread over 135 acres, Ashok Leyland Ennore is a highly integrated Mother Plant accounting for over 40% ALL production. The plant manufactures a wide range of vehicles and house production facilities for important aggregates such as Engines, Gear Box, Axles and other key in-house component…

    • 718 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Ashok Leyland is a commercial vehicle manufacturing company founded in 1948 based in Chennai. Commercial vehicles include cars, trucks and buses. The company also handles emergency and military vehicles. Operating six plants, Ashok Leyland also makes spare parts and engines for industrial and marine applications. Every year, the firm sells around 60,000 vehicles and 7,000 engines. It has a market share of 28% making it the second largest commercial vehicle company in India in the medium and heavy commercial vehicle segment. With passenger transportation options ranging from 19 seaters to 80 seaters, Ashok Leyland is a market leader in the bus segment. On any given day, the company carries 60 million passengers a day, more people than the entire Indian rail network. In the trucks segment Ashok Leyland primarily concentrates on the 16 ton to 25 ton range of trucks. However Ashok Leyland has presence in the entire truck range starting from 7.5 tons to 49 tons.…

    • 1296 Words
    • 6 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Ashok Leyland Report

    • 233 Words
    • 1 Page

    In stage-1 Axle beam is loaded at the conveyer belt. In stage-2 Number is punched in the axle beam. In stage-3 axle arm is fixed to the beam of sttering. In stage-4 Steering rod is fitted. It is placed right end of the Axle. In stage-5 tracking rod is fitted. It is used for alignment of the wheel. It helps left side of the tyre to turn along with the right side wheel. In stage-6 Brake carriers with brake linings are fitted to the front axle and taken to chasis assembly.…

    • 233 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    bajaj

    • 795 Words
    • 4 Pages

    Bajaj Auto Ltd. (BAL) is one of the oldest and the largest manufacturer of automobiles in India and has been the market leader in scooters. In 1990s, the near monopolistic market structure, perhaps, lulled the company into being complacent and they gave way to the competitors like Hero Honda and TVS.…

    • 795 Words
    • 4 Pages
    Good Essays
  • Good Essays

    I am happy as always to connect with you to reflect on the performance of Ashok…

    • 61630 Words
    • 821 Pages
    Good Essays
  • Satisfactory Essays

    Nehru Report

    • 284 Words
    • 2 Pages

    The "Nehru Report" (August 1928) was a memorandum outlining a proposed new Dominion constitution for India. It was prepared by a committee of the All Parties Conference chaired by Motilal Nehru. There were nine other members in this committee, including two Muslims. However, the final report was signed by only the following persons: Motilal Nehru, Ali Imam, Tej Bahadur Sapru, M.-S. Aney, Mangal Singh, Shuaib Qureshi, Subhas Chandra Bose, and G. R. Pradhan, with Shuaaib Qureshi disagreeing with some of the recommendations.…

    • 284 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Nehru Report

    • 927 Words
    • 3 Pages

    The Government of India Act 1919 was essentially transitional in character. Under Section 84 of the said Act, a statutory Commission was to be appointed at the end of ten years to determine the next stage in the realization of self-rule in India. Accordingly, the Simon Commission was sent to the Sub-continent under the command of Sir John Simon. All members of the commission were British. This was regarded as highly insulting to the Indians and immediate protest was raised from all the important political parties. When the Simon Commission arrived, the local masses welcomed it by with slogans of "Go back Simon!". All the major political parties of Sub-continent, except the Shafi League of Punjab, boycotted the Simon Commission.…

    • 927 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    My Holiday in the Kampung

    • 647 Words
    • 3 Pages

    ‘Africa’, simple and straightforward, the title speaks for itself. Maya Angelou planted the seed of idea even before we read the first line. The poem is about Africa rising above all the suffering and despair she has endured, leaving the past behind her in order to strive towards freedom and liberation.…

    • 647 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Service quality

    • 6440 Words
    • 26 Pages

    The aim of the project was to conduct a survey and analyse the stand of Ashok Leyland products in the local market of Jabalpur, Madhya Pradesh and its territories which include Katni,, Sagar, Damoh, Jabalpur etc. In the survey conducted, every potential customer including those who already owned the company’s product has been visited individually. The people were asked to fill a form prepared by us and answer a set of questions to get the maximum information from them. Further, based on the inputs, the data was compared with the various competitors of the company. Comparison includes various parameters which were helpful in deciding the strong and weak areas of the companies and also in the identification of the region where the position of the company is strong.…

    • 6440 Words
    • 26 Pages
    Satisfactory Essays