INDEX
PROMOTION
DEFINITION:-
Promotion involves disseminating information about a product, product line, brand, or company.
It is one of the four key aspects of the marketing mix. (The other three elements are product marketing, pricing, and distribution.)
To generate sales and profits, the benefits of products have to be communicated to customers. In marketing this is commonly known as “promotions”.
It consists of a diverse collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products or services by consumers or the trade.
From marketing point of view, Promotion informs, persuades, and reminds prospective and current customers and other selected audiences about a company and its products. The most useful brand is failure if no one knows it is available.
Promotion Techniques
Promoting your business can take different forms. You can promote it online and offline. Promotion is a very important part of every business imaginable. If you don’t promote it, how are customers supposed to know about it? Here are some very effective ways to promote your product or services.
BUSINESS CARDS
PRESS RELEASES
NEWS LETTERS
FREE STUFF
WEBSITE
PROMOTION MIX
DEFINITION:-
Specific combination of promotional methods such as print or