B.A. Mass Communication First Year Notes
BA MASS COMM FIRST YEAR NOTES Contents
1. Definition, Nature and Scope of Communication
2. Types of Communications
3. Mass Communications and its Nature and Scope
4. Process of Communications/Models of Communications – Aristotle, Laswell, Shannon & Weaver and Osgood and Schramm’s models
5. Barriers to Communications
6. Origin and Development of Newspapers
7. Bengal Gazette/Hickey’s Gazette/ Origin of Newspapers in India
8. Role of newspapers in India’s struggle for Independence
9. Broadcast Media – Origin and Development
10. Functions of Media
11. Role of Media in Society
12. Three Media Theories – Authoritarian, Libertarian and Social Responsibility Theory
13. MK Gandhi as a Journalist.
14. Growth and Development of AIR
15. Objectives of AIR
16. Vividh Bharathi
17. Recent Innovations in AIR/FM Radio
18. Origin and Development of TV in the world
19. Origin and Development of TV in India/Doordarshan/SITE
20. Prasar Bharathi Act 1990
21. Commercial Service in DD/ DD through 70s and 80s
22. Public service broadcasting and social responsibility/Role of TV in Promoting Development and Social Change
23. Programme Content of AIR
24. Programme Content of DD
25. Contribution of radio to development
26. Growth and Impact of Satellite Television in India
089203
99489911
UNIT 1: Communication and its role in society, Types of Communication, Print, Radio, TV, & Films; Process of Mass Communication.
What is Communication
Interaction, interchange, transaction, dialogue, sharing, communion, and commonness are the ideas that crop up in any attempt to define the term communication.
By definition, communication has been defined as –
Biologically - “an activity by an organism that changes or has the potential to change the behavior of other organisms.”
“The exchange of thoughts, messages, or information, as by speech, signals, writing, or behavior,”
Therefore, communication
1. Definition, Nature and Scope of Communication
2. Types of Communications
3. Mass Communications and its Nature and Scope
4. Process of Communications/Models of Communications – Aristotle, Laswell, Shannon & Weaver and Osgood and Schramm’s models
5. Barriers to Communications
6. Origin and Development of Newspapers
7. Bengal Gazette/Hickey’s Gazette/ Origin of Newspapers in India
8. Role of newspapers in India’s struggle for Independence
9. Broadcast Media – Origin and Development
10. Functions of Media
11. Role of Media in Society
12. Three Media Theories – Authoritarian, Libertarian and Social Responsibility Theory
13. MK Gandhi as a Journalist.
14. Growth and Development of AIR
15. Objectives of AIR
16. Vividh Bharathi
17. Recent Innovations in AIR/FM Radio
18. Origin and Development of TV in the world
19. Origin and Development of TV in India/Doordarshan/SITE
20. Prasar Bharathi Act 1990
21. Commercial Service in DD/ DD through 70s and 80s
22. Public service broadcasting and social responsibility/Role of TV in Promoting Development and Social Change
23. Programme Content of AIR
24. Programme Content of DD
25. Contribution of radio to development
26. Growth and Impact of Satellite Television in India
089203
99489911
UNIT 1: Communication and its role in society, Types of Communication, Print, Radio, TV, & Films; Process of Mass Communication.
What is Communication
Interaction, interchange, transaction, dialogue, sharing, communion, and commonness are the ideas that crop up in any attempt to define the term communication.
By definition, communication has been defined as –
Biologically - “an activity by an organism that changes or has the potential to change the behavior of other organisms.”
“The exchange of thoughts, messages, or information, as by speech, signals, writing, or behavior,”
Therefore, communication