ba outline
National University of Modern Languages
Principles of Marketing
Assignment # 1
Submitted to: Mehreen Khurram
Submitted by: Adnan Saddique
Date:14-feb-2014
Five Marketing Orientations Marketing orientation is a concept of an organization which underlines that the company`s success is mainly based on customers` satisfaction. The stress here is put on valuing consumers` needs and wants first of all. “A marketing oriented firm (also called the marketing concept, or consumer focus, or customer focus) is one that allows the wants and needs of customers and potential customers to drive all the firm's strategic decisions.
The are five marketing management orientations are
• Production concept
• Product concept
• Selling concept
• Marketing concept
• Social marketing concept
Production concept. Production concept assumes that customers will want to buy products or services that are easily available and affordable. Hence, management would focus more on production efficiency and distribution of the product. This concept is useful when the demand of a product is higher than its supply. Example Coca-cola is one of the successful examples of companies that adopt production concept. The company makes Coca-cola can be purchased almost everywhere in a country, either urban area or rural area.
Product concept The product concept says that customers will always buy products which are better in terms of quality performance and features. The concept is especially applicable in terms of electronics and other techno gadgets nowadays.
Example In order to compete with other brands of coloured pencils, Faber-Castell has introduced and promoted its “non-toxic coloured pencils” which has successfully won the support from those parents who are more emphasising on
Principles of Marketing
Assignment # 1
Submitted to: Mehreen Khurram
Submitted by: Adnan Saddique
Date:14-feb-2014
Five Marketing Orientations Marketing orientation is a concept of an organization which underlines that the company`s success is mainly based on customers` satisfaction. The stress here is put on valuing consumers` needs and wants first of all. “A marketing oriented firm (also called the marketing concept, or consumer focus, or customer focus) is one that allows the wants and needs of customers and potential customers to drive all the firm's strategic decisions.
The are five marketing management orientations are
• Production concept
• Product concept
• Selling concept
• Marketing concept
• Social marketing concept
Production concept. Production concept assumes that customers will want to buy products or services that are easily available and affordable. Hence, management would focus more on production efficiency and distribution of the product. This concept is useful when the demand of a product is higher than its supply. Example Coca-cola is one of the successful examples of companies that adopt production concept. The company makes Coca-cola can be purchased almost everywhere in a country, either urban area or rural area.
Product concept The product concept says that customers will always buy products which are better in terms of quality performance and features. The concept is especially applicable in terms of electronics and other techno gadgets nowadays.
Example In order to compete with other brands of coloured pencils, Faber-Castell has introduced and promoted its “non-toxic coloured pencils” which has successfully won the support from those parents who are more emphasising on