Background of the LEGO Business Model Innovation
1. Executive Summary
The document describes the background of LEGO business Model Innovation. It also narrates the brief history of Lego Company. The Lego Game was divided into two parts. In the first part the different participants of the supply chain was without permission to communicate with the up- or downstream sites in the supply chain.
It also demonstrates the significance of each element in the legal business model. It describes the four elements of business model which helps LEGO system. It also explains the viewpoints of LEGO city business model. It also indicates the supply chain and digitalization of LEGO as well as comparison that LEGO city a great repeatable business model.
2. Introduction
Innovation in business models mainly comes from new activities (content), new linkages between activities (structure) new markets (context) and/or new partners (governance). Inspiration for business model innovation can come, for instance, from business models developed in other business sectors (transfer) or from analyses of patterns in business models (system). Open innovation, emerging collaborative business models and new partnership mechanisms also mean innovation in business models. Further research is needed on business model innovation and the successful implementation of business models.
This document shows connection between LEGO and Business Canvas Model. It also represents the theoretical discussion about what is business model innovation? And why it is important? It also discusses LEGO supply chain between 2004 to 2006. As well as how digitalization works in LEGO System.
3. History of LEGO
LEGO Toy Bricks original launched in1958. The business that creates the well-known, small, artificial, interconnecting bricks recognized as LEGO in progress as a little store in Billund, Denmark. It was set up in 1932 by carpenter Ole Kirk Christiansen. The company obtains the name of LEGO. In 1960s, LEGO had gone worldwide, with deals in Sweden, Switzerland,
The document describes the background of LEGO business Model Innovation. It also narrates the brief history of Lego Company. The Lego Game was divided into two parts. In the first part the different participants of the supply chain was without permission to communicate with the up- or downstream sites in the supply chain.
It also demonstrates the significance of each element in the legal business model. It describes the four elements of business model which helps LEGO system. It also explains the viewpoints of LEGO city business model. It also indicates the supply chain and digitalization of LEGO as well as comparison that LEGO city a great repeatable business model.
2. Introduction
Innovation in business models mainly comes from new activities (content), new linkages between activities (structure) new markets (context) and/or new partners (governance). Inspiration for business model innovation can come, for instance, from business models developed in other business sectors (transfer) or from analyses of patterns in business models (system). Open innovation, emerging collaborative business models and new partnership mechanisms also mean innovation in business models. Further research is needed on business model innovation and the successful implementation of business models.
This document shows connection between LEGO and Business Canvas Model. It also represents the theoretical discussion about what is business model innovation? And why it is important? It also discusses LEGO supply chain between 2004 to 2006. As well as how digitalization works in LEGO System.
3. History of LEGO
LEGO Toy Bricks original launched in1958. The business that creates the well-known, small, artificial, interconnecting bricks recognized as LEGO in progress as a little store in Billund, Denmark. It was set up in 1932 by carpenter Ole Kirk Christiansen. The company obtains the name of LEGO. In 1960s, LEGO had gone worldwide, with deals in Sweden, Switzerland,