Boeing's e-Enabled advantage
Strategic goal: use IT to regain market dominance
More information-driven product and service offerings
Improved IT-enabled efficiency
What can we learn from this case?
How to use IT to differentiate a product and create new revenue streams by selling packaging and selling information and by creating new service offerings
Strategic goal: use IT to regain market dominance
More information-driven product and service offerings
Improved IT-enabled efficiency
What can we learn from this case?
How to use IT to differentiate a product and create new revenue streams by selling packaging and selling information and by creating new service offerings
Strategic goal: use IT to regain market dominance
More information-driven product and service offerings
Improved IT-enabled efficiency
What can we learn from this case?
How to use IT to differentiate a product and create new revenue streams by selling packaging and selling information and by creating new service offerings
Could e-Enabling create the kind of sustainable advantage that the airplanes used to provide? And would the advantage be able to withstand the competition so close at hand?
• Will serve as a sustainable advantage o Strategic positioning o Innovation ability
• Provides stakeholders with resources to reduce costs o By increasing operational efficiencies, Boeing can develop a virtuous cycle. o Innovation>productivity>Increasing returns
• Provides information-enabled products and services o Information is easily customized
• Drives asset efficiency, cost savings, and revenue growth
• Unpredictable lifespan o As long as Boeing maintains innovation capabilities and leads technology growth
• The restructuring of the six business units enabled Boeing to create new business opportunities around its healthy core of selling and supporting airplanes in service
Strategic goal: use IT to regain market dominance
More information-driven product and service offerings
Improved IT-enabled
More information-driven product and service offerings
Improved IT-enabled efficiency
What can we learn from this case?
How to use IT to differentiate a product and create new revenue streams by selling packaging and selling information and by creating new service offerings
Strategic goal: use IT to regain market dominance
More information-driven product and service offerings
Improved IT-enabled efficiency
What can we learn from this case?
How to use IT to differentiate a product and create new revenue streams by selling packaging and selling information and by creating new service offerings
Strategic goal: use IT to regain market dominance
More information-driven product and service offerings
Improved IT-enabled efficiency
What can we learn from this case?
How to use IT to differentiate a product and create new revenue streams by selling packaging and selling information and by creating new service offerings
Could e-Enabling create the kind of sustainable advantage that the airplanes used to provide? And would the advantage be able to withstand the competition so close at hand?
• Will serve as a sustainable advantage o Strategic positioning o Innovation ability
• Provides stakeholders with resources to reduce costs o By increasing operational efficiencies, Boeing can develop a virtuous cycle. o Innovation>productivity>Increasing returns
• Provides information-enabled products and services o Information is easily customized
• Drives asset efficiency, cost savings, and revenue growth
• Unpredictable lifespan o As long as Boeing maintains innovation capabilities and leads technology growth
• The restructuring of the six business units enabled Boeing to create new business opportunities around its healthy core of selling and supporting airplanes in service
Strategic goal: use IT to regain market dominance
More information-driven product and service offerings
Improved IT-enabled