Preview

Burger King Beefs Up Global Operations Essay Example

Better Essays
Open Document
Open Document
1180 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Burger King Beefs Up Global Operations Essay Example
Running Head: Burger King 1

Burger King Beefs Up Global Operations

1
Burger King, also known as BK, is the second largest fast food hamburger chain in the world. Founded in 1954, the original “HOME OF THE WHOPPER”, now operates in more than 12,300 locations in 76 countries and territories worldwide (Burger King Corporation, 2011). According to the case study, “two major ways in which Burger King differentiates itself from competitors are the way it cooks hamburgers— by its flame- broiled method as opposed to grills that fry— and the options it offers customers as to how they want their burgers.” (Daniels, Radebaugh & Sullivan, 2011, p. 465) Although the company has expanded their original menu throughout the years, burgers remain their core competency, with the Whopper sandwich as its signature product.
When your business is successful, the thought of expansion of sales is common, as it can lead to more profits. Expanding internationally can be a profitable venture for many businesses, but just like any new investment there are pros and cons involved. The fast food industry is no different and therefore before expanding internationally the advantages and disadvantages must be consider. For instance, depending on where BK decides to expand, they may be able to take advantage of favorable government regulations, such as lower taxes. Most importantly when you expand a business into a new country and the people like your product, it creates demand which results in substantial sales. A disadvantage an international restaurant company may face when competing with a local company may be a result of cultural differences. Overcoming the cultural barriers in other countries is not that simple. Every country has its own culture and “tastes”, and BK may not be able to accurately predict what people in that culture will truly enjoy (Arthur, 2011) Thus, new products in the menu may vary by region. For example, in Puerto Rico BK offers

You May Also Find These Documents Helpful

  • Powerful Essays

    Publix

    • 6258 Words
    • 26 Pages

    ABSTRACT Publix Super Markets, Inc. is a Florida-based grocery chain which has over 120,000 employees and annual sales in 2005 of $20.7 billion. Presently, Publix serves over one million customers every day and is one of the largest employee-owned companies in the world. Publix is one of Florida’s premier supermarkets and has responded to most cultural trends in the grocery market-organic foods; natural foods, health foods, ethnic ingredients, prepared meals, etc. Publix has enjoyed great success in the grocery industry and has expanded in many states. With the advent of globalization affecting almost every industry, the supermarket/food retailing industry has joined the trend. Domestic and international food retailers across the globe have begun to internationalize at a rapid rate and open operations around the world. However, as you will see, the growth of supermarket chains beyond their home countries has been done mostly by European and Asian companies. With the exception of Wal-Mart, few U.S. food retailers have expanded abroad. Currently there are no plans for Publix to expand internationally but this case seeks to examine the possibilities of Publix making a step toward going abroad and highlights the various factors in the global environment that may directly or indirectly affect the company.…

    • 6258 Words
    • 26 Pages
    Powerful Essays
  • Better Essays

    Ruth Chris Case

    • 989 Words
    • 4 Pages

    There are three basic modes for entry into a new market – Export Entry Mode, Contractual Entry Mode, and Investment Entry Mode. Since the market entry mode for international expansion of restaurant business is not conducive for entry by export mode, Ruth’s Chris international expansion was limited to transferring of knowledge and enterprise to local resources. In other words, Ruth’s Chris entry strategy into any foreign market has to be the Contractual Entry Mode, where franchising to local entrepreneurs made most sense. Also, the current franchises in Taiwan and Mexico are doing well, proven the Contractual Entry Mode as the correct one. Company-owned restaurants might be explored at a later date, but for the initial entry into Japan, Ruth’s Chris should be the exclusive mode. Which will be the next viable international market? The basic selection criteria consisted of the following factors:…

    • 989 Words
    • 4 Pages
    Better Essays
  • Good Essays

    Yum Brands

    • 690 Words
    • 3 Pages

    Latin America was appealing to Yum brands because of its close proximity to the United States, language and cultural similarities, and the North America free Trade Agreement eliminated tariffs on goods traded between the United States. Performing a country analysis was an important part of the strategic decision making process. Yum Brands had to accurately assesses the risks of doing business in other countries and regions in order to make good choices about where to invest. Expanding to a foreign market was attractive because of their large customer bases and comparatively little competition. Having a separate subsidiary in Dallas, Yum brands international, managed the international activities of all five brands. KFC and Pizza Hut accounted for almost all of the firm’s international restaurants. By Yum brands to expanding further in Latin American countries they advantage of franchising, which allows firms to expand more quickly minimizing capital expenditures and maximize return on invested capital. This helps because the owners have a deep understanding of local language, culture, customs, law, financial markets, and marketing characteristics. Yum Brands also have a fix cost that could be spread over a large number of units and the company coordinates purchasing, recruiting, training, financing, and advertising. Company owned restaurants also allowed the company to maintain tighter control over product quality and customer service. Yum Brands knew that KFC could have a large success because chicken is a traditional dish in their country.…

    • 690 Words
    • 3 Pages
    Good Essays
  • Better Essays

    BURGER KING SEEKING CONSISTENCY Burger King: Seeking Consistency in Leadership and Image For nearly 60 years, Burger King has served flame-broiled hamburgers at an affordable price. In this sense, the fast-food chain best known for its over-sized sandwich has been nothing…

    • 5688 Words
    • 23 Pages
    Better Essays
  • Satisfactory Essays

    It should come as no surprise that Americans continue to thrive off of the fast food restaurant industry. For some time now, McDonald’s Big Mac and Burger King’s Whopper have been in direct competition to attract the fast food burger consumer. It has long been debated on which of these popular burgers are best, while each possess some similarities, they both offer big differences.…

    • 342 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Chipotle

    • 784 Words
    • 4 Pages

    The same happens to In N Out. The business is based in providing quality products, so every location is situated at least within 300 miles of a distribution center. Nothing is frozen in In N Out. So when expanding internationally, they will also have to think about the distribution centers, etc. which results in a large amount of investment, in order to keep with the fresh and quality food philosophy and no to lose the trust of the…

    • 784 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Outback Steakhouse

    • 1417 Words
    • 6 Pages

    Overview: The advent of globalized business has brought new and interesting opportunities to companies all over the world. Chris Sullivan, chairman and co-founder of Outback Steakhouse, noted that many internationally based American restaurants have “average unit sales [that are] way, way above the sales level they enjoyed in the United States.” (Grant, 2010: 753) For fast-food franchise giants like McDonald’s, Burger King, and KFC, up to one half of total sales stem from international chains. (Grant: 757)…

    • 1417 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    The data was collected from the below website which has data for major players in fast food sector. Data for Burger King and McDonalds was abstracted from the source.…

    • 1243 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    McDonald's and Burger King remain two of the most popular fast food restaurant choices for those looking for food on the fly. Both of these establishments serve a variety of hot sandwiches, fries, and sodas as well as offering some healthy alternatives, such as salads and fruit. However, whether they call it a Whopper or a Big Mac, the components make it a hamburger, that most American of American fast foods., In order to choose between them, one must look deeper than the menu. Both Burger King and McDonald's offer their customers quick, easy, and inexpensive meals, but they show marked differences in their approach to food preparation, customer service, and advertising.…

    • 1090 Words
    • 3 Pages
    Good Essays
  • Good Essays

    The introduction of fast food restaurants like McDonald’s into the foreign market has proven to be most beneficial to McDonald’s bottom line. McDonald’s was the first company to export America’s love of fast food to this global community (Ganly, 2010) Global leadership demands certain characteristics to be successful in this worldwide economy, good work ethics, strong business knowledge, awareness, sensitivity to cultural differences, and commitment (Ganly, 2010). Globalization has opened the world up to a lot of new opportunities, and expands the abilities of businesses to compete worldwide. Globalization determines direction and is complicated by the diverse environments, customer base and being culturally sensitive (Bateman & Snell, 2009). Global leadership demands certain characteristics to be successful in this worldwide economy, good work ethics, strong business knowledge, awareness, sensitivity to…

    • 420 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Outback Steakhouse

    • 1456 Words
    • 6 Pages

    Although the formal barriers to doing business cross national borders can be relatively low, transplanting a restaurant concept from one culture to another remains a challenge, especially when that restaurant has…

    • 1456 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    McDonald is using localization strategy in term of choose to localize the language that they use to sell the items especially burger and tries to localize the food itself, localization is absolutely necessary to attract customers across nations. One of the examples is McDonald’s localization of its food menu. u. Even though the menu is to a certain degree standardized all over the world, but some of items are unique to each country and that taste also localize of the local market. The burger that prepared by McDonald’s well known in all over world. In Japan customer can order a “koroke” burger that which contains katsu sauce, cabbage and mashed potato. In Hong Kong, customers can find a burger that is served between rice cakes not in sesame seed buns. In Malaysia, McDonald customers have much choice such beef burger, chicken burger and fish burger. McDonald provided chicken. Some of religious group do not prefer to take beef so McDonald provided chicken and fish burger for them. More than that, McDonald in Malaysia do not provide pig meat burger because majority of Malaysia don’t not take pork and would also be upsetting for religious. In India the type of burger totally different from other country because eating beef is against to religious rules. McDonald's brand is strongly associated with hamburgers, but McDonald open vegetarian restaurants that provide vegetarian burgers.…

    • 619 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Economic Challenges McDonald’s must consider economic challenges when expanding internationally. Low set up costs = rapid expansion One of the challenge for fast food industry is that to keep the price is low for the customer. Franchising facilitates set ups McDonald’s corporation provides financing assistance and training for new franchise owners to manage cash flow and keep businesses profitable.…

    • 504 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Burger King Case Study

    • 317 Words
    • 1 Page

    Answer- The likely strategy Burger King is pursuing is the broad-differentiation strategy. By acquiring Tim Hortons, Bk will gain access to a broad range of customers by offered not only burgers and sandwiches, but coffee and baked goods as well. By purchasing Tim Hortons, Burger King will become the third-largest fast food restaurant company in the world, with about $22 billion in system sales (mostly franchised) and over 18,000 restaurants across 100 countries…

    • 317 Words
    • 1 Page
    Satisfactory Essays
  • Satisfactory Essays

    If you could meet anyone in history, who would you like to meet and why?…

    • 315 Words
    • 2 Pages
    Satisfactory Essays