The BUSN115 Final Exam is three pages long. It is a timed exam worth 250 points that you may enter only once. You have 3 hours, 30 minutes to complete the exam. It consists of 30 multiple answer questions worth 5 points each. There is one essay question worth 10 points and six essay questions worth 15 points each. Be sure to save and save often while you are working on the exam, and submit the exam when you are finished.
The multiple answer questions have answer choices a, b, c, d, and e as multiple options. Read and study the course materials before you attempt this exam. Then access the exam and read the scenario, question, or statement. Then, choose the correct answer or answers. With multiple answer questions, one answer may be correct, all answers may be correct, or some combination of the a–e answer options may be correct. Partial credit is not allowed.
With regards to the essay questions, to earn full credit, your response to each essay question should answer the question completely and average two- to three-paragraphs in length. The exam reflects the following course objectives and possible topics.
TCO 1; Chapters 1, 2, 3, 5, 6, 13, 15, and 16; Weeks 1, 2, 4, and 5 Given a description of a typical business, demonstrate how that business acts within our economic system to achieve its goals as well as those of society, along with an understanding of how the future may impact these goals.
Understand entrepreneurship and wealth building.
Explain free market capitalism.
Describe and explain how to start a new business.
Describe and explain home-based entrepreneurial endeavors.
Explain how intermediaries perform the six marketing utilities.
Explain the advantages and disadvantages of trade protectionism.
Compare the business-to-business market and the consumer market.
Identify the new and traditional tools that make up the promotion mix.
Define and apply common economic indicators.
TCO 2; Chapter 4