Business Strategy for Easyjet Essay Example
Table of Contents
1.Introduction 2
2. Mission statement, Aim & Objectives 2
3.PESTEL Analysis 2
3.1 Political 2
3.2Economic 3
3.3Social 3
3.4Technological 3
3.5Legal 3
3.6Environmental 3
\
4.SWOT Analysis 4
4.1 Internal Analysis 4
4.2External Analysis 4
5.Porter’s five forces 4
6.Porter’s value chain 5
7.Stakeholders Mapping 6
8.Ansoff Matrix 7
9.BCG Matrix 7
10.Strategy position and selected strategy 8
11.Conclusion 11
12.Appendices 12
13.Reference 15
1. Introduction
Easyjet Airline Company is a British airline headquartered at London Luton Airport which operating domestic and international scheduled services on 500 routes between 118 European, North African, and West Asian airports (Theairdb, 2005).
The company was founded in 1995 by Stelios Haji-loannou. And currently the management of easyjet is formed by Andrew Harrison as CEO, Cor Vrieswijk as COO and
1.Introduction 2
2. Mission statement, Aim & Objectives 2
3.PESTEL Analysis 2
3.1 Political 2
3.2Economic 3
3.3Social 3
3.4Technological 3
3.5Legal 3
3.6Environmental 3
\
4.SWOT Analysis 4
4.1 Internal Analysis 4
4.2External Analysis 4
5.Porter’s five forces 4
6.Porter’s value chain 5
7.Stakeholders Mapping 6
8.Ansoff Matrix 7
9.BCG Matrix 7
10.Strategy position and selected strategy 8
11.Conclusion 11
12.Appendices 12
13.Reference 15
1. Introduction
Easyjet Airline Company is a British airline headquartered at London Luton Airport which operating domestic and international scheduled services on 500 routes between 118 European, North African, and West Asian airports (Theairdb, 2005).
The company was founded in 1995 by Stelios Haji-loannou. And currently the management of easyjet is formed by Andrew Harrison as CEO, Cor Vrieswijk as COO and