C.F Martin Guiter Company Case Study
Case Study Paper on
Case Study # 04
C.F. Martin Guitar Company
EMBA-503 : “Management and Organization”
Spring’2011
Team Member
Name ID
Faculty of Business Studies
East West University
Date of Submission: March 11, 2011
Table of Contents
Introduction 02
Brief History “C. F. Martin Guitar Company” 03
Key decisions over the years 05
Achievements 07
Key decision taken in recent days 08
Conclusion 09
Question and Answer 10
References 16
Introduction:
Established in 1833, C. F. Martin & Co. is the oldest surviving maker of guitars in the world. Currently the largest producer of acoustic guitars in the United States, the company is highly regarded for creating some of the finest instruments and introducing innovations that have become industry standards in the music products industry.
Current Chairman and CEO Christian ("Chris") Frederick Martin IV took the helm of the company in 1986. Under his leadership, the company has experienced unprecedented sales and production growth, maintained an extraordinary level of quality, introduced many new technologies, expanded the factory to nearly three times its prior size, integrated the model lineup with the introduction of many affordable guitars and has fortified the higher end with artist signature editions and vintage inspired recreations of historical Martin guitars.
Brief History C. F. Martin Guitar Company: For well over a century and a half, the C. F. Martin Guitar Company (established in
1833) of Nazareth, Pennsylvania, has been producing acoustic instruments considered to be among the finest in the world. Like a Steinway grand piano, a Rolls Royce automobile , a Buffet clarinet, or a Baccarat crystal vase, a Martin guitar—which can cost more than $10,000—is among the best that money can buy. This family business has managed to defy the odds and survive through six generations. Current CEO Christian
Frederick Martin IV—better known as
Case Study # 04
C.F. Martin Guitar Company
EMBA-503 : “Management and Organization”
Spring’2011
Team Member
Name ID
Faculty of Business Studies
East West University
Date of Submission: March 11, 2011
Table of Contents
Introduction 02
Brief History “C. F. Martin Guitar Company” 03
Key decisions over the years 05
Achievements 07
Key decision taken in recent days 08
Conclusion 09
Question and Answer 10
References 16
Introduction:
Established in 1833, C. F. Martin & Co. is the oldest surviving maker of guitars in the world. Currently the largest producer of acoustic guitars in the United States, the company is highly regarded for creating some of the finest instruments and introducing innovations that have become industry standards in the music products industry.
Current Chairman and CEO Christian ("Chris") Frederick Martin IV took the helm of the company in 1986. Under his leadership, the company has experienced unprecedented sales and production growth, maintained an extraordinary level of quality, introduced many new technologies, expanded the factory to nearly three times its prior size, integrated the model lineup with the introduction of many affordable guitars and has fortified the higher end with artist signature editions and vintage inspired recreations of historical Martin guitars.
Brief History C. F. Martin Guitar Company: For well over a century and a half, the C. F. Martin Guitar Company (established in
1833) of Nazareth, Pennsylvania, has been producing acoustic instruments considered to be among the finest in the world. Like a Steinway grand piano, a Rolls Royce automobile , a Buffet clarinet, or a Baccarat crystal vase, a Martin guitar—which can cost more than $10,000—is among the best that money can buy. This family business has managed to defy the odds and survive through six generations. Current CEO Christian
Frederick Martin IV—better known as
References: 1917: Martin builds its first steel-string Hawaiian guitars that are played with a steel bar. Martin Hawaiian guitar sales soar, 1931: The Ditson Co 2000: Martin ends the millennium with serial number #780,500. 2004: Martin builds guitar #1,000,000 2006: Grand Opening of the Martin Guitar Museum and Visitors Center, February 22, 2006.