Capstone Examination Part 2
STR 581 Capstone Examination Part 3 final exam
1
A firm must know where to position its product based on price and
quality
region
communication
promotional efforts
2
What type of strategy consists of geographical pricing, price discounts and allowances, promotional pricing, and differentiated pricing?
Altered pricing
Price adaptation
Fixed pricing
Regular prices
3
The marketing manager needs to know the cost of the research project before approving it. During which stage of the marketing research process would such a consideration most likely take place?
Step 2 – developing the research plan
Step 5 – drafting the report
Step 1 – defining the problem
Step 4 – analyzing the information
4
A valuable result of task environment analysis with respect to geographic, demographic, psychographic and buyer-behavior factors is called
competitor profile
customer profile
financial position
vendor profile
5
New-to-the-world products are ________.
existing products that are targeted to new geographical markets
low-cost products designed to obtain an edge in highly competitive markets
new products that create an entirely new market
new product enhancements that supplement established products
6
These social responsibilities are those that are voluntarily assumed by a business or organization. They include public relations activities, good citizenship, and full corporate social responsibility.
Discretionary responsibility
Employee responsibility
Economic responsibility
Legal responsibility
7
When diversification involves additions of a business related to the firm in terms of technology, markets or products, it involves
vertical diversification
concentrated growth
concentric diversification
horizontal integration
8
Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company?
Technological
Cultural
1
A firm must know where to position its product based on price and
quality
region
communication
promotional efforts
2
What type of strategy consists of geographical pricing, price discounts and allowances, promotional pricing, and differentiated pricing?
Altered pricing
Price adaptation
Fixed pricing
Regular prices
3
The marketing manager needs to know the cost of the research project before approving it. During which stage of the marketing research process would such a consideration most likely take place?
Step 2 – developing the research plan
Step 5 – drafting the report
Step 1 – defining the problem
Step 4 – analyzing the information
4
A valuable result of task environment analysis with respect to geographic, demographic, psychographic and buyer-behavior factors is called
competitor profile
customer profile
financial position
vendor profile
5
New-to-the-world products are ________.
existing products that are targeted to new geographical markets
low-cost products designed to obtain an edge in highly competitive markets
new products that create an entirely new market
new product enhancements that supplement established products
6
These social responsibilities are those that are voluntarily assumed by a business or organization. They include public relations activities, good citizenship, and full corporate social responsibility.
Discretionary responsibility
Employee responsibility
Economic responsibility
Legal responsibility
7
When diversification involves additions of a business related to the firm in terms of technology, markets or products, it involves
vertical diversification
concentrated growth
concentric diversification
horizontal integration
8
Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company?
Technological
Cultural