Preview

Case Discussion

Good Essays
Open Document
Open Document
673 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Case Discussion
Q1.
a. Calculate MNC, Marketing ROS and Marketing ROI for both Business A and B, separately. (18 points)
Business A
NMC= $315,000,000
ROS= 39.375%
Business B
NMC= $340,000,000
ROS= 37.77%
ROI= 2.125%
b. Which business is performing better overall and with respect to marketing? (6 points)

Business B is performing better overall because it has hire Net Sales but Business A is performing better with respect to marketing because it has seen more of a Return on sales an Investments
Q2.
Which company has the smallest market share? (3 points) Baldwin has the smallest market share.
Q3.
Which company has the largest variable costs in terms of percent of sales? (3 points)

Erie has the largest variable costs

Q4.
Which company has the largest market share in Size market? (3 points)

Ferris has the largest market share
Q5.
Which car is positioned as extreme Luxury-Oriented and Relative Low Price? (3 points)
Infinity QX56
Which two cars have the smallest market share in this market? (4 points)
The Escalade Hybrid and the Hummer H2 SUT

Since 1926, Boston Harbor Cruises has been providing customers with memorable experiences on ocean-going vessels in and around the Boston area. But these days, the term cruise has different meanings to those operating the four-generation family business. To thrive in both strong economic times and in bad ones, Boston Harbor Cruises has progressively targeted various types of customers with its different boats and different services.
Sight-seeing trips around Boston Harbor, whale-watching tours, fast ferry service to Cape Cod, dinner and wedding cruises, and a high-speed thrill ride are among Boston Harbor Cruises' offerings. It even offers commuter services and offshore construction support. Targeting this diverse customer base has become even more challenging as Boston Harbor Cruises has further differentiated the market into local customers, domestic vacationers, and international

You May Also Find These Documents Helpful

  • Powerful Essays

    The current economic landscape is impacted by an aging population with disposable income as well as many external and environmental forces. For instance, over 60% of the worldwide cruise passengers are over the age of 40. Despite the rising oil prices, cruises have and may continue to become increasingly popular as baby boomers enter retirement.…

    • 7656 Words
    • 25 Pages
    Powerful Essays
  • Better Essays

    Case Analysis

    • 1841 Words
    • 8 Pages

    Smiley, a buyer from Carrefour Fashions, entered the store of a rival firm, Boulevard Boutique. The reason for his visit was to find out about the latest lines that Boulevard was carrying. Once Smiley entered the store he was recognized by Maldini, the store manager of Boulevard, who immediately called the store detective and told him to keep an eye on Smiley. Maldini then called the police, notifying them that he had a shoplifter in the store. Smiley never tried to leave, believing that Rocco, the store detective, would not permit him to do so. Once the police took Smiley to the station he explained the situation and was released.…

    • 1841 Words
    • 8 Pages
    Better Essays
  • Satisfactory Essays

    Case Analysis

    • 251 Words
    • 2 Pages

    Derreck Fryar has great work ethic and he is really dedicated to his work. He only missed two team meetings and one missing is because he attended the new employee orientation. He is willing to work late to solve problems with his teammates anytime. An example is that he works hard to solve an emergency damage control for our important client.…

    • 251 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Case Analysis

    • 474 Words
    • 2 Pages

    Jim Donovan has recently accepted a new position as president for the company Famous Products. He has been asked to fly in to Milwaukee to take a look at the facilities and meet with the former president Don Bird. Jim is so excited and confident about his new position that he doesn’t think twice about his meeting with Bird. Upon his arrival Bird welcomed Jim to the building then brought him into a huge conference room where a bunch of other men in business suits sat. Bird made it openly clear he was not pleased that Jim would be taking over in front of everyone; this was obviously a huge shock to Jim. Jim was not prepared at all for Bird to react this way, we will discuss the mistakes Jim made before he got to the appointment, Jim’s reactions and what he should do during and after the meeting.…

    • 474 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Case Analysis

    • 483 Words
    • 2 Pages

    What about Cal’s point that multiple sclerosis is a progressive disease and that Anna will almost certainly get worse, thus creating potential problems…

    • 483 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Unit 3 P3

    • 1253 Words
    • 6 Pages

    consider to what extent the aims and objectives of one of the businesses are being met. Justify your answer…

    • 1253 Words
    • 6 Pages
    Good Essays
  • Best Essays

    Kohls 2013 Annual Report

    • 2645 Words
    • 11 Pages

    The decision to buy, sell or hold Kohl’s stock is a difficult one. Their 2012 financial statements reflect a descending trend in cash, which may be a positive indication of the company reinvesting funds back into the company and distributing dividends to shareholders. However, their financial statements also reflect an increase in total liabilities, which may be a negative indication of more leverage being used to finance the company. The more leverage the company has the greater the financial risk. In the final analysis, investors should buy Kohl’s stock. Kohl’s stock is affordably priced and the company has extraordinary growth potential. Outlined below are the factors that were taken into consideration before deciding if this was a financially healthy company to invest in.…

    • 2645 Words
    • 11 Pages
    Best Essays
  • Satisfactory Essays

    Kinkead Template Accg330

    • 904 Words
    • 6 Pages

    $ 1,950,000 $ 1,040,000 $ 910,000 Market share $ $ 5,437,500 $ 1,993,750 $ 3,443,750 Market size 1,068,750 $ 7,387,500 $ 3,033,750 $ 4,353,750 Market size 858,750 Market share -$ 688,750 Market share -$ 688,750…

    • 904 Words
    • 6 Pages
    Satisfactory Essays
  • Satisfactory Essays

    * Try to create stronger relationships with customers of the acquired companies who are unfamiliar with Capital One…

    • 276 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Copa Cruise Case

    • 1235 Words
    • 5 Pages

    Copa Cruises - Welcome Aboard! Copa Cruises is a 40-year old company that offers dining and sightseeing cruises. What started with only one ship at Maryland’s Eastern Shore, is now a big business operating at multiple locations with 40 vessels. Copa operates scheduled tours at least twice daily during the peak travel/tourism seasons at each of its locations. The total number of scheduled tours varies based on the number of vessels available at each location. Copa also offers its ships exclusively for groups. In fact, a significant portion of Copa’s revenues come from group bookings. Typically, group customers book for corporate events, weddings, or private celebrations (e.g. family reunion). Copa customizes the table arrangement, the deck, and the menu to suit its customers’ needs for a group event. An event coordinator helps customers with the layout, food and dining options, and other special needs for their utmost satisfaction. The event coordinators at each of the locations oversee reservations and logistics of special events. Currently, event coordinators have full responsibility in pricing the cruises for groups. Once a customer makes an inquiry, an event coordinator first checks the availability by date. If the group can be accommodated given the capacity of a ship and there is availability for the desired date, further information about the event is gathered. A service contract that specifies the date, time, route and length of the cruise, the food and beverage selection, and additional service needs, is prepared. The event coordinator specifies a price per person to cover all the expenses of a tour in this contract. Information on each contract is recorded in Copa’s database. Event coordinators charge different prices to different customers. However, price differentiation is done in an ad hoc manner. Each coordinator relies on his/her expertise and knowledge to quote a price to a customer. Many event coordinators think corporate groups are less sensitive…

    • 1235 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Going for a cruise vacation is an extraordinary choice as you can anticipate a stunning time. Not at all like customary vacations, has a cruise trip guaranteed a totally unprecedented affair that you are sure to savor for whatever remains of your life. The uplifting news is that few cruise lines are putting forth discount that offer an entire scope of intriguing exercises and administrations on board a noteworthy boat. It is helpful and simple to discover discounts that appropriately suit your financial plan and present to you a stunning vacation on the oceans.…

    • 554 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    P&O Cruises do not simply offer one type of product. What they achieve through their market include a service, goods and an experience, which are used to satisfy the customer’s needs, wants and demands. The services that this organisation offers include accommodation, meals, on-board entertainment, etc. The company provides the essential requirements to achieve a unique experience which creates the idea of a cruise which is then seen as a holiday. The availability of overseas ports promotes the want for this service. Thus, P&O Cruises are able to use experiences…

    • 812 Words
    • 3 Pages
    Good Essays
  • Good Essays

    New Strategic Initiatives

    • 758 Words
    • 4 Pages

    1. Please elaborate on the following steps to Develop an IT planning process for ModMeters to accomplish the demands.…

    • 758 Words
    • 4 Pages
    Good Essays
  • Good Essays

    This can be brought upon by the many activities single cruises offers for their guests.…

    • 742 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    The company's current strategy is to attract more repeat cruisers and new cruisers of different segments by offering different types of packages. Such differences include choice of shorter or longer cruises, a low to moderate price for affordable cruises for middle class, and longer luxury cruises for affluent classes. As part of the company's plan, Carnival is "going global" through a joint venture with…

    • 1593 Words
    • 7 Pages
    Powerful Essays

Related Topics