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case study
CASE STUDY OF LOGISTICS STRATEGY
GROUP WORK ASSIGNMENT
“Assuming you are the Regional Administration Manager ABC (Hong Kong) Limited, please work out a Planning of how you would execute a special project on the re-engineering of the logistic flows in the Hong Kong Region.”
Hints:
As there are various parameters that can be considered in planning a project, such as
“formation of project team(s), resources consideration, availability of time and people, management style to be applied, definition of people’s role and task, clearly identified objectives of project and sub-projects” and many others, please select only those you see relevant to the scope of the project to be defined by yourself.
Programme of the Case Study Session
1.
2.
3.

Each c1ass will be divided into XX work groups at the beginning of the session.
One member from each work group will be nominated to make a presentation on the case study.
Approximate Structure of the Session:
- General Introduction min. Lecturer
- Group Discussions min. Work Groups
- Presentation on Case Study min. Group representatives (20 min.)
- Summary Discussions min. Lecturer

Notes on the Assignment
1.
2.
3.
4.
5.
6.

Apply your knowledge and experiences of any related disciplines.
Be as flexible (but practical) as you want. Do not be restricted by theories.
Due to limitation in time, please focus on key ideas.
Concentrated on “why” you will do it more than “what” you will do.
There will not be perfect or model answers. The idea is to create your thoughts and support them professionally.
If you feel the case information provided is insufficient, you are free to make logical assumptions.
1

ISE525 – Global Operations & Logistics Management

THE COMPANY
ABC Company Limited is a US$15 billion worldwide organisation headquartered in
Switzerland with affiliates in more than 60 countries, and employing around 100,000 people. Founded in 1970 by the merger of two

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