Describe Amtech’s marketing strategy and identify the strategic decision Amtech is facing?
Amtech’s Marketing Strategy is clear in this case study which is shown in the middle of the second page that Amtech wants to appear itself in to the new markets that approach of this company was clear to find out a place of third public company to started mild-mannered, fresh-faced young man. Cook’s intention was clear when he says that when I was in childhood I believe itself I can do anything. His preference shows that when he keep his money in certificate deposit. When the programmer made an error cook was so depressed in that point Cook really want to made adjustment that were really needed.
When the company completed our public offering and cook refuse to spend more money in energy industry because his downfall. Cook invest $10 million in new business which the U.s Agriculture department support through financing.
Cook and Kenneth Anderson who joined cook’s firm. Cook’s firm invested another $ 1.7 million in to the development of programs in that way Cook and his company made another investment in to the video rental business because the players are not so much dominant in this business.
Is Amtech following a strategy that will increase customer satisfaction?
I don’t think so amtech following that type of strategy which leads to increase customer satisfaction this case study clearly shown that when Cook and his company inter in to the video rental store business they spend money in to it increase the quantity of rental business which allow cook to made interior as much larger volume, staffing employees and pay for that shops open in 7 days a week 24/7 but there is nothing a thing which the customers make more satisfied. Cook invested money in this business because there are so much room in this industry.
How will the competitive environment change with the emergence of electronic tag?
Cook looking join venture with few