cba garments, inc. case analysis
CBA GARMENTS Manufacturing Corporation
Company Background CBA Garment, Inc. started as a single proprietorship. Over the years, it evolved into a corporation whose shareholders are mostly family members. The company specializes in making wedding ensembles from the gown of the bride to the dainty attires and accessories of the maid of honors, the flower girls down to the ring bearers. The company specializes particularly in the manufacturer of ready-made bridal gowns. CBA Garment has opened its market internationally which by then, CBA Garment has expanded to include the complete wedding ensemble from the bridal gown to gown and accessories for the rest of the bridal entourage. The new marketing strategy triggered more export orders. By then, bulk of their gowns were being exported to the United State of America concentrating on the East Coast area; Central America, Canada, the United Kingdom and Europe. The plant and office of CBA Garments is located in a 5, 300 square meter lot at Golden Miles Industrial Park in Carmona, Cavite. Its factory is a one-story building occupying a floor area of 4, 500 sq. m. with a mezzanine that serves as office space. The CBA Garments office is fully automated. The office is equipped with capital assets such as computer, copying machines, telephones, delivery vans and other electronic devices necessary for export-oriented operations.
Product
CBA Garments Manufacturing Corporation produces wedding gowns, bridesmaid gowns, flower girl gowns, and accessories for the bridal entourage.
Management
Mr. Manuel Afable the president and CEO of CBA garments Manufacturing Corporation and he also helm the daily operations of his company while his wife Kris the vice president and the treasurer of the company also handles finance of the company.
Distribution
1. What procedures should Mr. Manuel Afable adopt to increase the competitiveness of his company?
2. What is the core problem of CBA Garments Manufacturing Corporation?
Company Background CBA Garment, Inc. started as a single proprietorship. Over the years, it evolved into a corporation whose shareholders are mostly family members. The company specializes in making wedding ensembles from the gown of the bride to the dainty attires and accessories of the maid of honors, the flower girls down to the ring bearers. The company specializes particularly in the manufacturer of ready-made bridal gowns. CBA Garment has opened its market internationally which by then, CBA Garment has expanded to include the complete wedding ensemble from the bridal gown to gown and accessories for the rest of the bridal entourage. The new marketing strategy triggered more export orders. By then, bulk of their gowns were being exported to the United State of America concentrating on the East Coast area; Central America, Canada, the United Kingdom and Europe. The plant and office of CBA Garments is located in a 5, 300 square meter lot at Golden Miles Industrial Park in Carmona, Cavite. Its factory is a one-story building occupying a floor area of 4, 500 sq. m. with a mezzanine that serves as office space. The CBA Garments office is fully automated. The office is equipped with capital assets such as computer, copying machines, telephones, delivery vans and other electronic devices necessary for export-oriented operations.
Product
CBA Garments Manufacturing Corporation produces wedding gowns, bridesmaid gowns, flower girl gowns, and accessories for the bridal entourage.
Management
Mr. Manuel Afable the president and CEO of CBA garments Manufacturing Corporation and he also helm the daily operations of his company while his wife Kris the vice president and the treasurer of the company also handles finance of the company.
Distribution
1. What procedures should Mr. Manuel Afable adopt to increase the competitiveness of his company?
2. What is the core problem of CBA Garments Manufacturing Corporation?