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Challenges of Malaysia's Tourism Sector

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Challenges of Malaysia's Tourism Sector
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TERM 2, 16 Jun - 4 Jan
DIHTM: TM 002 - The Tourism Industry (Ju ...
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BIHTM / BIHEM / BECM: The Tourism Industry / TM002
Individual Assignment
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Due: Monday, September 1, 2014 at 3:59 pm
TM 002: The Tourism
Industry

An Individual report

The report is worth 40% of the total marks available for this unit and will enable students to show and develop their knowledge. Understand the application of types of tourist behavior. Gain knowledge of the tourist consumer decision making process and the range of influences which determine travel patterns. Any plagiarism will lead to penalization.

Topics: Tour behavior and types of tourists

Word limit 2000 -3000 words

Submission

Questions

You are a tour company opening a new tour package to clients in Malaysia. Using the SWOT analysis, critically evaluate the consumer decision that has an influence on the tourism destination of the region. Based on your findings, analyze the challenges on the future of the tourism sector in Malaysia. Who are the clients that are coming? What patterns and behavior you find from your clients?

Title
Page

Content
Page

Introduction

Strengths

Weakness

Opportunity

Threat
Analyze future challenges in Malaysia

Clients
Behavior/Patterns

Tour
Package

Conclusion

Referencing

Marking criteria

Structure
& Presentation 10%

Marks allocated to this would be based on the following: headings, structure and continuity of
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