CIM Stakeholder Marketing June 2014
Professional Diploma in Marketing
543 – Project Management in Marketing
Work-Based Project Brief and Mark Scheme
June 2014
Candidates are required to choose ONE out of the following TWO project briefs:
Option One – Mobile marketing
Option Two – Sponsorship (detailed separately)
CIM Regulations
Candidates must ensure that they are CIM studying members and have registered for this assignment by the required CIM deadline
(printed on page six of the guidance notes). Once booked, if candidates later find that they are unable to submit to the June 2014 session they will need to book and pay again to submit to the
September 2014 session. Fees are not transferable between sessions and extensions to the published deadline dates will only be considered on medical grounds.
If an assignment is received from a candidate who has not booked by the above closing date, the relevant assignment entry fee will be raised along with a £100 late entry fee.
Candidate
Declaration
Candidates must adhere to the CIM policies and guidance notes relating to word count, plagiarism and collusion when compiling this assignment and include the following declaration statement on the front cover of the assignment:
‘I confirm that in forwarding this assignment for marking,
I understand and have applied the CIM policies relating to word count, plagiarism and collusion for all tasks. This assignment is the result of my own independent work except where otherwise stated. Other sources are acknowledged in the body of the text, a bibliography has been appended and Harvard referencing has been used. I have not shared my work with other candidates. I further confirm that I have submitted an electronic copy of this assignment to CIM in accordance with the regulations.’
© The Chartered Institute of Marketing 2013
Project Management in Marketing Assignment Brief June 2014 – Option One
Guidance notes for candidates
These guidance notes refer to all CIM and CAM
543 – Project Management in Marketing
Work-Based Project Brief and Mark Scheme
June 2014
Candidates are required to choose ONE out of the following TWO project briefs:
Option One – Mobile marketing
Option Two – Sponsorship (detailed separately)
CIM Regulations
Candidates must ensure that they are CIM studying members and have registered for this assignment by the required CIM deadline
(printed on page six of the guidance notes). Once booked, if candidates later find that they are unable to submit to the June 2014 session they will need to book and pay again to submit to the
September 2014 session. Fees are not transferable between sessions and extensions to the published deadline dates will only be considered on medical grounds.
If an assignment is received from a candidate who has not booked by the above closing date, the relevant assignment entry fee will be raised along with a £100 late entry fee.
Candidate
Declaration
Candidates must adhere to the CIM policies and guidance notes relating to word count, plagiarism and collusion when compiling this assignment and include the following declaration statement on the front cover of the assignment:
‘I confirm that in forwarding this assignment for marking,
I understand and have applied the CIM policies relating to word count, plagiarism and collusion for all tasks. This assignment is the result of my own independent work except where otherwise stated. Other sources are acknowledged in the body of the text, a bibliography has been appended and Harvard referencing has been used. I have not shared my work with other candidates. I further confirm that I have submitted an electronic copy of this assignment to CIM in accordance with the regulations.’
© The Chartered Institute of Marketing 2013
Project Management in Marketing Assignment Brief June 2014 – Option One
Guidance notes for candidates
These guidance notes refer to all CIM and CAM