Consumer Behaviour with context to E-Commerce
Ans 1-: E-Commerce
There has been a tremendous rise and increase in the e-commerce. E-commerce refers to Electronic commerce which includes buying and selling of goods carried out electronically mostly on the internet and World Wide Web. E-Commerce concept is in its full swing in India. The people of India have welcomed the E-commerce concept. There is continuous increase in the buying and selling of goods on the Internet.
Psychographic Segmentation of Indian People And E-commerce
Segmentation is dividing the market in to different segments in order to select the target customers. Market can be segmented on various bases.
Psychographic Segmentation is done on the basis of lifestyle of the people.
In India there been a continuous change in the lifestyle of the people found depending upon the new trend. There is a vast effect and attraction of the western culture on the lifestyle of people. In India the lifestyle of the people is different from people that live in the cities and that in the village. The lifestyle of the people living in cities is far more advanced than villagers due to higher facilities and the adaptability of the quicker change by the urban population.
The E-Commerce sector had made a very good use of this segment. The people in cities easy and quick access to internet and there is also a large use of internet found in this place. They readily and quickly accept the new trends in fashion.
The latest clothing trends seen in the movie or any of the glamour world personality is rightly kept in to sell by the shopping sites like Jabong, Myntra, and ShoppersStop etc.
For Ex-: Ileana, Nargis and Varun Dhavan these popular young superstars of bollywood followed and liked youngsters were selected as brand ambassador of Jabong.
Also various imitation jewellery is being sold online keeping in mind the likings of urban ladies who enjoys wearing new patterns of jewellery.
JewelsKart.com is an example of such a shopping site where only jeweller is
There has been a tremendous rise and increase in the e-commerce. E-commerce refers to Electronic commerce which includes buying and selling of goods carried out electronically mostly on the internet and World Wide Web. E-Commerce concept is in its full swing in India. The people of India have welcomed the E-commerce concept. There is continuous increase in the buying and selling of goods on the Internet.
Psychographic Segmentation of Indian People And E-commerce
Segmentation is dividing the market in to different segments in order to select the target customers. Market can be segmented on various bases.
Psychographic Segmentation is done on the basis of lifestyle of the people.
In India there been a continuous change in the lifestyle of the people found depending upon the new trend. There is a vast effect and attraction of the western culture on the lifestyle of people. In India the lifestyle of the people is different from people that live in the cities and that in the village. The lifestyle of the people living in cities is far more advanced than villagers due to higher facilities and the adaptability of the quicker change by the urban population.
The E-Commerce sector had made a very good use of this segment. The people in cities easy and quick access to internet and there is also a large use of internet found in this place. They readily and quickly accept the new trends in fashion.
The latest clothing trends seen in the movie or any of the glamour world personality is rightly kept in to sell by the shopping sites like Jabong, Myntra, and ShoppersStop etc.
For Ex-: Ileana, Nargis and Varun Dhavan these popular young superstars of bollywood followed and liked youngsters were selected as brand ambassador of Jabong.
Also various imitation jewellery is being sold online keeping in mind the likings of urban ladies who enjoys wearing new patterns of jewellery.
JewelsKart.com is an example of such a shopping site where only jeweller is