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CPA GSL Sem 1 2014

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CPA GSL Sem 1 2014
Pre-seen exam information
Semester 1 2014

Exam cases:
• The impact of online shopping on shopping centres in Australia
• Management and leadership: Mary
Schapiro
• Australian Beverages Ltd

CPA Program
Global Strategy and Leadership
© CPA Australia Ltd 2014

Page 2 of 25

Global Strategy and Leadership

Case Scenario 1: The impact of online shopping on shopping centres in
Australia
The Australian shopping centre industry comprises companies that build, develop, and manage shopping centres in Australia. Shopping centres are purpose-built complexes containing retail shops, restaurants and other eateries, services such as banks, and leisure facilities such as cinemas and bowling alleys. The shopping centre owners derive income from charging tenants for rent on the space they occupy within the shopping centre, as well as the recovery of common expenses (i.e. electricity, water, repairs, and maintenance, and marketing) for operating the shopping centre. Rents are charged to tenants based on supply and demand. The higher the consumer traffic in a shopping centre, the higher the rents shopping centre owners can charge tenants, as demands for rental spaces will be high. Changes in consumer behaviour can potentially have a significant effect on demand for spaces in shopping centres.
Below is an extract from an article that appeared in The Australian Financial Review in February 2011, entitled ‘Satisfaction guaranteed’. This article discusses the impact of the increased use of technology in the shopping behaviour of consumers in Australia, and the implications for shopping centre owners in relation to their growth and profitability as a result of the growing trend of online shopping.
Three years after the publication of this article, online shopping is still a major concern for traditional Australian retailers, who have seen their sales1 decline by 0.3% per annum over the past five years, with sales forecast to improve slightly to a
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