Vincor is a well established wine and wine-related producer based out of Mississauga Ontario. Vincor wants to use their current success and venture into the refreshment market by introducing a new line of coolers. In order to do this Vincor will have to decide what type of cooler to produce as well as the design, packaging, price and marketing strategy. Market research was conducted to determine who the consumers in the alcoholic refreshment industry were, what their interests were and what the current trends were. Vincor determined that 56% of Canadians 19 and older claimed to drink one or more of the different types of refreshment beverages. Of these, 57% of refreshment drinkers were determined to be female while 43% were men. Vodka or spirit coolers were found to be the most popular cooler choice, followed by wine coolers, hard lemonades and then ciders. There are currently several well established competitors in the market. Smirnoff Ice is the current market leader with their premium vodka cooler, Bacardi Breezer’s rum based cooler is a close second and Mike’s Hard Lemonade is also popular with both females and males. There are 5 different options available to introduce into the market. The options to produce are as follows: 1. Real Fruit Juice Cooler 2. Gin Cooler 3. Spring Water Cooler 4. Tequila Cooler 5. Energy Cooler Based on the information available we have determined that alternative 1, produce a real fruit juice cooler, would be the best option for Vincor. Research showed that fruit juice coolers were preferred most among the 19-22 year olds. It was also determined to be favoured among men and Quebecers. Qualitative research revealed that non-carbonation was a strong selling point, while natural sweetness resonated best of all. As a contingency plan, if alternative 1 fails, Vincor should consider offering the tequila or gin based cooler as these also had…
The greatest downside of bottled water is its effect on the environment. Given the number of people taking bottled water, the environment is littered with emptied plastic bottles; only a small fraction of these bottles can be recycled. They therefore constitute environment problem. One of the problems facing the contemporary world is the problem of waste management. The government is spending a huge sum of money every year in order to manage this waste. Even if these plastic…
3.) Get a plastic bottle with a screw top. Do not use a metal or glass container!…
This promotion of a feminine fragrance line by Ralph Lauren is featured in a well-known woman’s health magazine. This advertisement has a sharp, clean, and uncluttered layout containing only the Ralph Lauren Romance scented glass perfume bottle and flowers on a white backdrop. This Ralph Lauren brand sponsored content is promoting its fragrance by showing pureness, cleanliness, elegance, and beauty with the application of a white background and flowers.…
There will be less Environmental strain. Research shows that most purchased plastic bottles are not recycled.…
I think that the Smartwater will be the strongest water bottle brand because it can not only hold more liquid making more room for pressure, but it is also one of the thickest water bottles that I will be…
and clear, a new trendy glass bottle that just looks cool while holding it in your hand with the…
In order to get the students on board and become excited to promote positive change, our environmental club then held a high school-wide logo competition to design the emblem for Camelbak water bottles, which were then produced, advertised, and sold during lunch breaks. A lot of emphasis was put on how this one time purchase would save them a lot of money in the future which was highly recepted as staying hydrated is highly important in such a climate. We promised that they would have access to distilled water, as the bottles could be filled at the refrigerated water dispensers that were strategically placed throughout the campus.…
Palliser, Janna. "Banning The Bottle." Science Scope 34.2 (2010): 8-11. Education Research Complete. Web. 26 Jan. 2013.…
The “new” design and exclusive brand has created a lot of buzz. CNNMoney was one of the first to pick up the story, and reports the new design is typically priced 30% below brand names. During the current economic times, 30% less to pay for pretty much anything is a great way to draw in customers. One employee at Target that works on the sales floor, described the new design like this: “Previously where you would have found bottles with similar packaging and coloring to that of…
This report analyzes the market potential of the dog shaped letter holder in the black, chrome and gold-plated coloring. Qualities and potential of the product include the following. The dog shaped letter holder has a huge target market spanning the entire globe since everyone could use a letter holder .It has high potential demand and a huge profit margin. This means the letter holder gets a great return on any initial investment placed into it. The letter holder is durable, attractive and unique from all others in the industry making it difficult to imitate. Acme is an experienced company having been making letter holders for ten years with high economies of scales on them. This means that ACME can turn out a huge number of these letter holders at a very low cost. A huge target market exists for this product ranging from dog owners to just about anyone working at a desk. Anyone would love this product to liven up their workspace. The letter holder does have a lot of competitors so it will have to be well priced and advertised to take a large market share. Though this really shouldn’t be an issue with the high quality and brand name associated with ACME. The company has a huge potential market in front of them ranging from dog owners in Canada to just about anyone in the world who works behind a desk. Loads of alternatives exist for making this product even better. Numerous recommendations have been made the make the product even more marketable and appealing to consumers. The only thing standing in the way of ACME becoming a global brand is more capital now. The following will describe why this product is an excellent source for future investment.…
In conclusion, everybody can benefit fro bottle flipping, parents, teachers, students, and companies all have the advantage from it if they do as said. Although it may be a pain for some, a majority of people can benefit from this physically and mentally, through profit and also through peace and…
• Reach a new customer segment: 18 – 24 year old females • Arlmont study predicts prestige image fragrances will be best performers • Innovation and originality • Build relationships with department store channel…
Graphic Design USA's American Package Design Award was given to the Ampac Pull TabTM. The award competition celebrates the power of design to advance the brand promise and to forge an emotional link with the buyer. The Ampac Pull Tab beverage pouch is an alternative format to the traditional straw-punch through beverage pouch that is commonly used in the beverage market. Ampac's Pull Tab beverage pouch combines innovative packaging with technology to enhance brand marketing, allowing food manufacturers to deliver products that allow differentiation and enhanced shelf appeal for the consumer. Ampac Pull Tab beverage pouch utilizes a premade hole on the pouch body, covered by an easy open hermetically sealed label.…
Next comes the huge issue of environment safety. There are many products in the market which are very useful but there deathly for our environment. But this tol is completely made from recycling old and unused bottle. So it does no harm to our environment. In fact it works to protect the environment.…