(OPM 770)
CASE STUDY 5 : THE DEAR JOHN MOWER COMPANY
PREPARED FOR:
ASSOCIATE PROF ALWI SHABUDIN
PREPARED BY:
NURNADIRAH BT AHMAD ZAIMI
(2012386145)
BM700
SUBMITTED ON:
7th APRIL 2014
1) Identify and discuss the major issue(s) in the case
Supply chain management is the coordination of all supply chain activities involved in enhancing customer value and achieve sustainable competitive advantage. It represents a conscious effort by the supply chain firms to develop and run supply chains in the most effective & efficient ways possible. Supply chain activities cover everything from product development, sourcing, production, and logistics, as well as the information systems needed to coordinate these activities.
In that case, the issues that John Mower Company faces with their supply management part is regarding to get internal customers, whether in design engineering, plant engineering, administration and other in order to recognize and accept the advantages of early supply chain management and supplier involvement in the development of materials, equipment and services to be provided by outside suppliers. The keys are (1) the presence of professionals in supply management who will add value through their and their suppliers’ early involvement and (2) the use of marketing skills by these professionals to convince their customers and perhaps management of the necessity of early involvement. John Mower Company also faces a declining in market share of 10 percent. The consequences of this attributes to John’s ability to survive as a profit declined.
2) Prepare a list of advantages of the inclusion of supply management and prequalified suppliers.
Every organization is a part of one or more supply chain. Either a company provides a service, sells directly to the end customer, manufactures a product or even extracts material from earth, it is characterized within