Differentiation-Cheesecake factory
What Is The Cheesecake Factory?
Differentiation and positioning in casual dining restuarnat
1. the upscale environment in a casual dining segment
2. brand equity
3. numerous selections in the menu to satisfy different kinds of customers
4. Generous portion for family and friends’ gathering; or as a taking home 2nd meal
5. cheesecake as their signature desert, which comes in various flavors
6. Serve customers who want to eat at anytime and any place
For more than 30 years The Cheesecake Factory has served more than just delicious food and cheesecakes, we helped our guests share lasting memories with family & friends.
The Cheesecake Factory created 1. the upscale casual dining segment in 1978 with the opening of our first restaurant in Beverly Hills, CA. And even with close to 150 restaurant locations, we're just as unique today as we were back then!
Walk through our front doors and you'll know you're in for something special. With French limestone floors and decorative columns, hand-painted fabrics, contemporary lighting and an abundance of cherry wood, the lavish decor is just the beginning.
The Cheesecake Factory menu boasts more than 2. 200 menu selections made fresh from scratch each day including Appetizers, Pastas, Seafood, Steaks, Salads, Sandwiches, and more. We recently introduced a new Small Plates and Snacks menu category including more than 15 new tastes that are perfect as a snack or pre-appetizer. Additionally, we feature specialty dishes like our popular Chicken Madeira, Miso Salmon, Cajun Jambalaya Pasta, and Luau Salad.
The Cheesecake Factory is famous for our 3. generous portions which are ideal for sharing or taking home for a second meal - but be sure to save room for dessert! Enjoy one of our 4. 50 legendary cheesecakes and desserts like our Godiva® Chocolate Cheesecake, White Chocolate Raspberry Truffle®, and our new 30th Anniversary Chocolate Cake Cheesecake. They're perfectly complemented by our extensive list of
Differentiation and positioning in casual dining restuarnat
1. the upscale environment in a casual dining segment
2. brand equity
3. numerous selections in the menu to satisfy different kinds of customers
4. Generous portion for family and friends’ gathering; or as a taking home 2nd meal
5. cheesecake as their signature desert, which comes in various flavors
6. Serve customers who want to eat at anytime and any place
For more than 30 years The Cheesecake Factory has served more than just delicious food and cheesecakes, we helped our guests share lasting memories with family & friends.
The Cheesecake Factory created 1. the upscale casual dining segment in 1978 with the opening of our first restaurant in Beverly Hills, CA. And even with close to 150 restaurant locations, we're just as unique today as we were back then!
Walk through our front doors and you'll know you're in for something special. With French limestone floors and decorative columns, hand-painted fabrics, contemporary lighting and an abundance of cherry wood, the lavish decor is just the beginning.
The Cheesecake Factory menu boasts more than 2. 200 menu selections made fresh from scratch each day including Appetizers, Pastas, Seafood, Steaks, Salads, Sandwiches, and more. We recently introduced a new Small Plates and Snacks menu category including more than 15 new tastes that are perfect as a snack or pre-appetizer. Additionally, we feature specialty dishes like our popular Chicken Madeira, Miso Salmon, Cajun Jambalaya Pasta, and Luau Salad.
The Cheesecake Factory is famous for our 3. generous portions which are ideal for sharing or taking home for a second meal - but be sure to save room for dessert! Enjoy one of our 4. 50 legendary cheesecakes and desserts like our Godiva® Chocolate Cheesecake, White Chocolate Raspberry Truffle®, and our new 30th Anniversary Chocolate Cake Cheesecake. They're perfectly complemented by our extensive list of