Drive Through :McDonald's China Case.
Drive -Through Tips for China: STRATEGY OF McDonald’s CORP
Summary
McDonald opened its first restaurants in china in 1990 but it’s been facing stiff competition from KFC. The Chinese restaurants industry comprises of indigenous firm and Multi nationals firms such as KFC and McDonald but KFC possess the largest Market share with 1600 store across the country.
The cases focus on the strategy of MacDonald in trying to improve and increase the market share in China. The strategy employed by MacDonald is Drive Through, which they believe will change the eating culture of the Chinese consumers. MacDonald in order to get larger marketing share have gone into a deal with China 's largest gas retailer "Sinopec Group" to build drive through in the filling stations across the country. Moreover Mc Donald is hoping to increase its market share by building more restaurants providing internet connections, play areas for children and special seating arrangements for their mothers. With KFC gaining more markets MacDonald hope to equip more of its future restaurants with Drive Troughs - in addition to regular dining rooms and free parking.
CHALLENGES OF MCDONALD: MICRO AND MACRO ECONOMICS PERSPECTIVE&ANALYSIS
Micro economics Perspective and analysis
"Micro economics is the branch of economics that analyze the decisions that individual consumers and producers make as they operate in a market economy"(Farnham,2007).
(A)The Chinese eating culture challenges
(B) Competitor firm brands Inc.’s KFC
Macroeconomics Perspective and analysis
"Macroeconomics examines economy 's wide spread phenomena such as changes in unemployment, national income, rate of growth, gross domestic product, inflation and price levels." (INVESTOPEDIA, 2013). (A)Growth in general economy: China’s sprawling cities (B) Changes in lifestyle/income which influences general price level. (C) Increase in Automobile car usage in China.
THREE KEY ISSUES FOR
Summary
McDonald opened its first restaurants in china in 1990 but it’s been facing stiff competition from KFC. The Chinese restaurants industry comprises of indigenous firm and Multi nationals firms such as KFC and McDonald but KFC possess the largest Market share with 1600 store across the country.
The cases focus on the strategy of MacDonald in trying to improve and increase the market share in China. The strategy employed by MacDonald is Drive Through, which they believe will change the eating culture of the Chinese consumers. MacDonald in order to get larger marketing share have gone into a deal with China 's largest gas retailer "Sinopec Group" to build drive through in the filling stations across the country. Moreover Mc Donald is hoping to increase its market share by building more restaurants providing internet connections, play areas for children and special seating arrangements for their mothers. With KFC gaining more markets MacDonald hope to equip more of its future restaurants with Drive Troughs - in addition to regular dining rooms and free parking.
CHALLENGES OF MCDONALD: MICRO AND MACRO ECONOMICS PERSPECTIVE&ANALYSIS
Micro economics Perspective and analysis
"Micro economics is the branch of economics that analyze the decisions that individual consumers and producers make as they operate in a market economy"(Farnham,2007).
(A)The Chinese eating culture challenges
(B) Competitor firm brands Inc.’s KFC
Macroeconomics Perspective and analysis
"Macroeconomics examines economy 's wide spread phenomena such as changes in unemployment, national income, rate of growth, gross domestic product, inflation and price levels." (INVESTOPEDIA, 2013). (A)Growth in general economy: China’s sprawling cities (B) Changes in lifestyle/income which influences general price level. (C) Increase in Automobile car usage in China.
THREE KEY ISSUES FOR
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