STRATEGIC IMPERATIVES
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Product Quality Benchmarking among the competitors
CRITICAL SUCCESS FACTORS
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Sustainable quality High Standards Optimal Pricing Strategy
KEY PERFORMANCE INDICATORS
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Pioneers in Quality and Standards
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Positive results of Quality Control and Assurance Market leaders in Quality
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Customer retention= % of old customers of the total customers Total volume of Sales each year as compared to the previous years New Customers Continued government approvals and number of new licenses granted Credibility Ratings-‐ Statistics obtained from US FDA and other regulatory bodies. Market Share in developed economies Volume of recommendations from physicians and hospitals
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High Quality and Efficient Operations Production, Distribution & Supply
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Effective and Efficient Drug discovery and design
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Focused Trained Personnel Innovative & technology driven strategy Integration with other business units
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Cross BU sales Volume of new distributors Customer satisfaction surveys Inventory turns Reduced lead times Efficient R&D schedule