DSP BSC

BEKAM TREATMENT CENTRE MISSION
To tell other people the benefit of doing traditional as alternative treatment such as BEKAM.

CORE VALUE Hygiene (sterilised equipment)
Safe (not using blade)
Syariah compliance (Male treat by male, women treat by women)
Truthful / Honest (No hidden charges)
Sincere (Advise based on the ‘’blood’’ structure)
Economic (lowest price)

VISION
To introduce BEKAM as first choice treatment.

SWOT
Strength
Certified Praticioner
10 years experience (Part-time8 years n Full-time 2 years)
Use latest technology (Not using blade)
Portable equipment
Head bekam without shaving
Hygiene (all equipment properly sterilised using UV)

Weakness
Limited resource, Practicioner (1 men and 1 women)
Lack of understanding by others

Opportunities
People more concern about health
Prefer traditional treatment (non-chemical)
Workshop for those interested to practise

Threats
Other alternatives treatment (Refleksologi,Massage, Acupunture)
Bad experience by people (Bekam with blade)
Other/New practitioner

CUSTOMER PERSPECTIVE
To achieve our vision, how should we appear to our customer?

Objective
Measure
Target
Initiative
1.
Customer retention
Retention rate (feedback)
75%
Offer discount,
2.
Customer satisfaction
Satisfaction ratings (feedback)
Very satisfied
Go to home service, Advice
3.
Customer loyalty
Repeat customer rate
75%
Follow up, Friendly reminder
4.
Customer Acquisition
Number of new customer
25%
Facebook ads, flyers, blogs

A. 3 critical question :
1. Who are our target customers?
- Muslim/Muslimah
- People believe in BEKAM treatment.

2. What do our customers expect or demand from us? - value for money service - True explaination about the “’blood’’ - Correct advise 3. What is our value proposition in serving them?
(Three disciplines of value proposition according to Treacy & Wiersema (1995)
A. Operational excellence:
-
B. Product