E-Business
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Introduction
As the Industrial age fades into the annals of time, the Information age appears from the shadows. Advances in hardware and software technologies have led to the explosion of the Internet and World Wide Web where stored huge amount of variable information. The using of computer is increasing in almost every field of our life. Through accessing the internet and World Wide Web millions general-purpose computers widely spread over the world help people in business, industry, government and in their daily life. The internet and computer-based technology generated electronic business we call it E-business or E-commerce. E-commerce is technology mediated exchanges between parts as well as the electronically based intra- or interorganizational activities that facilitate such exchanges (Rayport, J. F. & Jaworski, B. J. 2004). These days E-business is growing at an incredible speed and it makes today’s business environment become more challenging, competitive, rapidly changing and complex than ever before. As more organizations understand the importance of E-business concepts, the prefix E- may more frequently appear in our life. Whether we want it happen or not, E-business affects every organization. It is impossible to hide from its impact or influence in the marketplace. All indication shows that E-business will continue to grow, so many organizations may find themselves either having to go online or go out of business (Trepper, C. 2000). The change of business environment forces the leadership of an organization to face variable challenges. The major challenges are evolution of customer needs, changing of technology, the security issues, integrating online and offline data as well as activities and identifying the key level of competitive advantage. The senior corporate leadership needs to redesign and reformulate its organization’s strategic plan. More over, the senior corporate leadership needs always renew and update its collected information to
Introduction
As the Industrial age fades into the annals of time, the Information age appears from the shadows. Advances in hardware and software technologies have led to the explosion of the Internet and World Wide Web where stored huge amount of variable information. The using of computer is increasing in almost every field of our life. Through accessing the internet and World Wide Web millions general-purpose computers widely spread over the world help people in business, industry, government and in their daily life. The internet and computer-based technology generated electronic business we call it E-business or E-commerce. E-commerce is technology mediated exchanges between parts as well as the electronically based intra- or interorganizational activities that facilitate such exchanges (Rayport, J. F. & Jaworski, B. J. 2004). These days E-business is growing at an incredible speed and it makes today’s business environment become more challenging, competitive, rapidly changing and complex than ever before. As more organizations understand the importance of E-business concepts, the prefix E- may more frequently appear in our life. Whether we want it happen or not, E-business affects every organization. It is impossible to hide from its impact or influence in the marketplace. All indication shows that E-business will continue to grow, so many organizations may find themselves either having to go online or go out of business (Trepper, C. 2000). The change of business environment forces the leadership of an organization to face variable challenges. The major challenges are evolution of customer needs, changing of technology, the security issues, integrating online and offline data as well as activities and identifying the key level of competitive advantage. The senior corporate leadership needs to redesign and reformulate its organization’s strategic plan. More over, the senior corporate leadership needs always renew and update its collected information to