E-Business Outline
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Module title: E-Business
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Module code: NBSLM26E
Code | NBSLM26E-11 | Module Level | M | Title | E-Business | Module organiser | Alfonso Avila | Credit | 20 | Year | 2011/12 | Pre-requisites | NBSLM11D-11 | Coursework/exam ASSESSMENT WEIGHTINGS | CW1:30%CW: 50%PR: 20% | study time | 200 hours |
(a) Module summary
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The module develops a knowledge and understanding of the nature of e-Business and e-Commerce as well as of the Internet infrastructure and the variety of firms competing in e-Business markets. It also aims to demonstrate the current successes and failures of e-Business ventures in different industries and markets. Current developments in Business-to-Consumer (B2C) and Business-to-Business (B2B) e-Commerce will be explored. Lectures will be supplemented by case studies of e-business practice, group exercises and exploration of relevant Internet sites.
(b) Module aims
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The module aims to develop a knowledge and understanding of the theories relating to the development of e-business and e-business strategies. It also aims to demonstrate the dynamic and integrative nature of an e-business and the unique nature of strategic leadership in e-business organisations. Lectures will be supported by seminar work that will employ recent case studies.
(c) Module objectives
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i) Subject specific skills
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------------------------------------------------- By the end of the unit the student should be able to: * ------------------------------------------------- Understand the nature of e-business and e-business strategy in a variety of settings. * ------------------------------------------------- Assess how the Internet
Module title: E-Business
-------------------------------------------------
Module code: NBSLM26E
Code | NBSLM26E-11 | Module Level | M | Title | E-Business | Module organiser | Alfonso Avila | Credit | 20 | Year | 2011/12 | Pre-requisites | NBSLM11D-11 | Coursework/exam ASSESSMENT WEIGHTINGS | CW1:30%CW: 50%PR: 20% | study time | 200 hours |
(a) Module summary
-------------------------------------------------
The module develops a knowledge and understanding of the nature of e-Business and e-Commerce as well as of the Internet infrastructure and the variety of firms competing in e-Business markets. It also aims to demonstrate the current successes and failures of e-Business ventures in different industries and markets. Current developments in Business-to-Consumer (B2C) and Business-to-Business (B2B) e-Commerce will be explored. Lectures will be supplemented by case studies of e-business practice, group exercises and exploration of relevant Internet sites.
(b) Module aims
-------------------------------------------------
The module aims to develop a knowledge and understanding of the theories relating to the development of e-business and e-business strategies. It also aims to demonstrate the dynamic and integrative nature of an e-business and the unique nature of strategic leadership in e-business organisations. Lectures will be supported by seminar work that will employ recent case studies.
(c) Module objectives
-------------------------------------------------
i) Subject specific skills
-------------------------------------------------
------------------------------------------------- By the end of the unit the student should be able to: * ------------------------------------------------- Understand the nature of e-business and e-business strategy in a variety of settings. * ------------------------------------------------- Assess how the Internet