E Commerce
Marketing Management End Term Report - FLIPKART
Sumeet Tayal, BM-B-115
Debroop Sengupta, BM-B-076
Nikhil pandey, BM-B-095
Husain Jafar, BM-B-081
INDEX
S.No | INDEX | PAGE | 1 | ABSTRACT | 2 | 2 | INTRODUCTION TO E-COMMERCE | 2 | 3 | APPROACH OF ANALYSIS | 4 | 4 | SITUATION ANALYSIS | 5 | 5 | COMPETITOR ANALYSIS | 13 | 6 | CONSUMER BEHAVIOUR | 19 | 7 | SEGMENTATION, TARGETING, POSITIONING | 23 | 8 | ANSOFF MATRIX | 24 | 9 | BRAND BUILDING | 26 | 10 | SWOT ANALYSIS | 29 | 11 | FUTURE MARKETING STRATEGY | 30 |
ABSTRACT
The paper includes detailed analysis of the strategic and marketing plan of Flipkart for its operations within the e-retailing industry.
Detailed macro environmental analysis has been performed to understand Political, Economic, Social, Technological and Legal factors that play a vital role in the development of Flipkart. Also the paper includes detailed competitor and consumer analysis that has helped us in understanding the current marketing strategy and in formulating future marketing framework for flipkart.
The report objectives and the structure of the report will consist of three main sections that will enable us to recommend a strategic direction to flipkart, these are: 1. To establish background information on flipkart’s current strategic position 2. To investigate, analyze and evaluate flipkart’s external and internal environment 3. To generate strategic options that flipkart could adopt, derived directly from the internal and external analysis
BRIEF HISTORY
Flipkart is an Indian electronic commerce company headquartered in Bangalore and was established in October 2007 by Sachin Bansal and Binny Bansal. The Company has shown promising growth over the last two years but is facing increasing competition from new entrants setting up an online presence and current e-retailers such as Amazon and EBay, which are increasing their geographical and product scope.
Both the founders are the alumni of Indian Institute of
Sumeet Tayal, BM-B-115
Debroop Sengupta, BM-B-076
Nikhil pandey, BM-B-095
Husain Jafar, BM-B-081
INDEX
S.No | INDEX | PAGE | 1 | ABSTRACT | 2 | 2 | INTRODUCTION TO E-COMMERCE | 2 | 3 | APPROACH OF ANALYSIS | 4 | 4 | SITUATION ANALYSIS | 5 | 5 | COMPETITOR ANALYSIS | 13 | 6 | CONSUMER BEHAVIOUR | 19 | 7 | SEGMENTATION, TARGETING, POSITIONING | 23 | 8 | ANSOFF MATRIX | 24 | 9 | BRAND BUILDING | 26 | 10 | SWOT ANALYSIS | 29 | 11 | FUTURE MARKETING STRATEGY | 30 |
ABSTRACT
The paper includes detailed analysis of the strategic and marketing plan of Flipkart for its operations within the e-retailing industry.
Detailed macro environmental analysis has been performed to understand Political, Economic, Social, Technological and Legal factors that play a vital role in the development of Flipkart. Also the paper includes detailed competitor and consumer analysis that has helped us in understanding the current marketing strategy and in formulating future marketing framework for flipkart.
The report objectives and the structure of the report will consist of three main sections that will enable us to recommend a strategic direction to flipkart, these are: 1. To establish background information on flipkart’s current strategic position 2. To investigate, analyze and evaluate flipkart’s external and internal environment 3. To generate strategic options that flipkart could adopt, derived directly from the internal and external analysis
BRIEF HISTORY
Flipkart is an Indian electronic commerce company headquartered in Bangalore and was established in October 2007 by Sachin Bansal and Binny Bansal. The Company has shown promising growth over the last two years but is facing increasing competition from new entrants setting up an online presence and current e-retailers such as Amazon and EBay, which are increasing their geographical and product scope.
Both the founders are the alumni of Indian Institute of