E Commerce
Investigation and the Impact of E-commerce on the Operations of WM Morrisons
Contents Abstract 4 Background 6 The United Kingdom Retail Sector 6 WM Morrison Supermarkets PLC Company Profile 7 SWOT Analysis 8 Strengths 8 Weaknesses 9 Opportunities 9 Threats 9 E-commerce Impact on Retailing 10 Introduction 11 Literature Review 15 Mobile Commerce 21 Demographic profile of UK mobile shoppers, July 2012 (% of total): 23 GENDER 23 AGE 23 INCOME 23 Online Advertising 27 Methodology 29 Introduction 29 Philosophical Position 32 Type of Research 33 Causal Research 33 Descriptive Research 33 Relational Research 33 Quantitative Research 34 Qualitative Research 34 Pragmatic method of Research. 34 Primary Research 35 Secondary Research 35 Research Approach 36 Adopted Research Strategy - Combining Quantitative and Qualitative Research Methods 37 Research Methods / Design 38 Qualitative Research 38 Quantitative Research 39 Data Collection Methods 39 Advantages of Surveys: (Groves, 1989) 39 Disadvantages of Surveys: (Groves, 1989) 39 Secondary Data Collection 40 Data Analysis 40 Limitations 40 Conclusion 41 Results of the Research 42 Research Findings: Within-Case Analysis 42 ASDA/Wal-Mart 42 Sainsbury PLC 43 Tesco PLC 45 WM Morrisons 46 Discussion: Can WM Morrisons Create a Sustainable Competitive Advantage through E- commerce? 48 Advantage through Superior IT Resources 48 Advantage through Superior IS Capabilities 49 Advantage through Superior Relationships with Complementary Capabilities 50 Conclusion 52 References 53 eMarketer, 2012. Who Is the UK Mobile Shopper? Accessed March 13, 2013 from http://www.emarketer.com/Article/Who-UK-Mobile-Shopper/1009388 55 Bibliography 60
Abstract
There have been a plethora of opinions regarding the effect that the Internet and Electronic Commerce (E-Commerce for short) have had on the conventional brick and mortar form of
Contents Abstract 4 Background 6 The United Kingdom Retail Sector 6 WM Morrison Supermarkets PLC Company Profile 7 SWOT Analysis 8 Strengths 8 Weaknesses 9 Opportunities 9 Threats 9 E-commerce Impact on Retailing 10 Introduction 11 Literature Review 15 Mobile Commerce 21 Demographic profile of UK mobile shoppers, July 2012 (% of total): 23 GENDER 23 AGE 23 INCOME 23 Online Advertising 27 Methodology 29 Introduction 29 Philosophical Position 32 Type of Research 33 Causal Research 33 Descriptive Research 33 Relational Research 33 Quantitative Research 34 Qualitative Research 34 Pragmatic method of Research. 34 Primary Research 35 Secondary Research 35 Research Approach 36 Adopted Research Strategy - Combining Quantitative and Qualitative Research Methods 37 Research Methods / Design 38 Qualitative Research 38 Quantitative Research 39 Data Collection Methods 39 Advantages of Surveys: (Groves, 1989) 39 Disadvantages of Surveys: (Groves, 1989) 39 Secondary Data Collection 40 Data Analysis 40 Limitations 40 Conclusion 41 Results of the Research 42 Research Findings: Within-Case Analysis 42 ASDA/Wal-Mart 42 Sainsbury PLC 43 Tesco PLC 45 WM Morrisons 46 Discussion: Can WM Morrisons Create a Sustainable Competitive Advantage through E- commerce? 48 Advantage through Superior IT Resources 48 Advantage through Superior IS Capabilities 49 Advantage through Superior Relationships with Complementary Capabilities 50 Conclusion 52 References 53 eMarketer, 2012. Who Is the UK Mobile Shopper? Accessed March 13, 2013 from http://www.emarketer.com/Article/Who-UK-Mobile-Shopper/1009388 55 Bibliography 60
Abstract
There have been a plethora of opinions regarding the effect that the Internet and Electronic Commerce (E-Commerce for short) have had on the conventional brick and mortar form of