E- Commerce

Table of Contents 1. Introduction: 2 2. Understanding E-commerce Environment: 2 2.1 E-commerce: 2 2.2 Nature of E-commerce: 2 2.3 Forms of E-commerce: 3 3. Analysis of E-commerce Business and Revenue Models: 3 3.1 Online Business and Revenue Models: 4 3.2 Impact of E-commerce on Business and Revenue Models: 4 4. Role of Technology in OnlineBusiness: 4 4.1 Role of Technology in Supply Chain: 5 4.2 Role of technology in value chain: 5 4.3 Treat customers individually in e-commerce: 5 5. Role of social media: 6 6. Future Trends of E-commerce and Online Business: 6 7. Conclusion: 7 8. References: 7

1. Introduction:
Electronic commerce or business is, perhaps, the only way to sustain existing business practices. It is an innovation that is dramatically changing the traditional way of conducting business (Molla and Paul, 2005). In general, e-commerce is the use of the Internet and the Web to conduct business transactions. Aspray and Ceruzzi argue that e-commerce can be more technically defined as the enabler of commercial transactions between and among businesses and individuals in the digital form (2008).The business world is advancing very fast because it operates under totally different and simple business and revenue models in the digital economy. It is all about knowledge and technology based.Realizing the strength of e-commerce, Aspray and Ceruzzi claim that e-commerce is no longer an alternative but an imperative in today’s economy (2008). Many organizations try to improve their environment to e-commerce, but they are facing trouble in changing the mindset of operating the traditional business.Information technology plays a vital role in implementing e-commerce in business perspectives. Technology has its royal touch in supply chain, value chain, customer relationship management, social media and so on. Through technological advancement, business people are now able to perform business more appropriately within

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