Law/ 421
March 12, 2013
E-commerce and Aspects of Intellectual property
Nowadays, e-commerce is a type of business which is utilized all around the world. It is crucial to be familiar with certain legal intellectual property rules and regulations. These rules include: privacy, ethics and security. The article “Management of Intellectual property rights” by Josephine Chinyang Lang reviews the growing global trends in intellectual property protection and identifies patenting as a strategic idea. There are numerous legal procedures and strategies companies need to familiarize themselves with in order to manage their e-commerce businesses efficiently.
According to Houghton Mifflin Company (2009), patent is "the exclusive right granted by a government to an inventor to manufacture, use, or sell an invention for a certain number of years” (1). The correct implementation of patents into the e-commerce business is vital for the company’s development. “In e-commerce business environment, a firm that owns a software patent or MDB patent has, in fact, an entry barrier in the form of a 20-year exclusive right.” (Lang, p. 9) For example, for the patent to be made legally valid, it must to be translated into the language of a country where the patent applies. “That means, to obtain pan-EU protection, a company must translate its patent into 15 different languages, bear the financial burden of 15 different legal fees, and engage the services of different sets of lawyers with expertise in different national patent laws.”
Besides patents, there are many other forms of IP protection afforded by international agreements and national laws. These forms include: copyrights, trademarks, geographical indications, industrial designs, layout designs of integrated circuits, and trade secrets. Each form of IP protection contains a set of norms which helps to specify what subject matter