E-commerce And How To Grow Business Online
2014
Under the Supervision of: Submitted By: Prof. Ritesh Jain Mohit Agrawal FPG1315/035 I.B.A, Greater Noida
ACKNOWLEDEGMENT
I hereby offer my sincere and profound thanks to Mr Ritesh Jain who provide me such a challenging task and also provide me a vast knowledge to complete this challenging project and guided me throughout my project including implementation of sales and marketing concepts and analysis. Without them I would not been able to complete my project successfully.
I would like to thank my project guide Mr Bhaskar Sharma, Senior Manager, Outlook Magazines, Delhi for guiding me through my summer internship and research project. His encouragement, time and effort are greatly appreciated.
I would like to dedicate this project to my all respective teachers. Without their help and constant support this project would not have been possible.
Lastly I would like to thank all the respondents who offered their opinions and suggestions through the survey that was conducted by me.
ABSTRACT
The Project “ONLINE MARKETING: OUTLOOK magazines” is an attempt to know about the marketing of magazines via digital networks and also the factors and causes which
References: Annual Report of Outlook India Group, 2011 http://businesstoday.intoday.in/ Indian Readership Survey, 2008 Johnson C.,” The Great Magazine Debate”, Bandt.Com.Au, pp National Readership Survey, 2006 Press release of Annual General Meeting of Association of Indian Magazines, 2009