Presented by : Kate Lee Date : 3 June 2013
What is E-business or E-commerce?
E-business All electronically mediated information exchanges, both within an organization and with external stakeholders supporting the range of business processes (Chaffey 2011) E-commerce - All electronically mediated information exchanges between an organization and its external stakeholders (Chaffey 2011) - A sub-system of e-business
Advantages & Disadvantages of E-commerce
Advantages - A business concern or individual to reach to global market. - Time restrictions are nonexistent - The customers have the opportunity to look for cheaper and quality products. - Reducing the burden of infrastructure like physical store setups e.g. Gap Disadvantages - Internet has still not touched the lives of a great number of people, either due to the lack of knowledge or trust.
Competitive Advantage
Traditional business Expensive Expensive Limited Large Retail store Local High Online business Low Low Unlimited Nil Anywhere Worldwide Low
Startup cost Operation cost Operating hours Inventory Rent space Selling Location Risk
Online Business Strategy
- Supply chain management - Customer service and customer relationship
management
- Inventory and service management integration - Tactical operations alignment
Renvenue Models
David King & Efraim Turban (2003)
- Product sales models e.g. www.amazon.com - Subscription models e.g. www.reuters.com - Transaction-fee models e.g. www.etrade.com - Advertising-supported models e.g.
www.yahoo.com
Social Media
- Building strong relationships with customers
e.g. DKNY
- E-retail sites e.g. Levi’s integrated Facebook into
the Friend’s store
- Group bartering Groupon - Mobile commerce e.g. eBay - Apps - Crowdsourcing e.g. Toyota
Privacy
- Meaning in e-commerce : The protection of privacy
of the parties involved in trading through ecommerce
- B2B, B2C and C2C is the