The purpose of this report is to examine e-commerce and also to provide a broad strategy that should be taken by Amanda Jane Horse Wear. Besides that, it is also to provide suggestion about suitable e-commerce that Amanda Jane should adopt.
Firstly, a short summary of the case study, Amanda Jane Horse Wear will be illustrated with the main problem that will be identified. Next, a brief description of e-commerce in terms of definition, issue and benefits and the current trends will be explained as a part of e-commerce analysis. The relationship between e-commerce and information systems which are data, people and procedure will be illustrate in system specification. Recommendation about ways to implement e-commerce and other suggestion to Amanda will be outlined in recommendation. There will a conclusion of this report at the end.
Background
Amanda Jane Walters owns a small growing business known as Amanda Jane Horse Wear which sells limited number of horse riding apparel items. But Amanda’s product is not available to other specialist retail stores. Her business has steadily developed and earned a reasonable income because she can compete with other suppliers. Her sales are mainly during horse events and through previous customer’s recommendation. Besides that, her advertisement is limited to specific clubs and organisations. The main problem of Amanda Jane is absent of online service since customer’s desire towards it has increased. The issue that has been identified is ways e-commerce will boost the sales and direction that should be taken.
eCommerce Systems
The meaning of eCommerce
Change in economy and business process in present is known as e-commerce (Ratnasingam 2002). According to Walczuch, Braven & Lundgren (2000), electronic commerce is involving telecommunications network in sustaining business relationship, distributing business information and for business transactions. In simple, E-commerce is marketing exchange via internet,