e-commerce chap 1

Because of permissions issues, some material (e.g., photographs) has been removed from this chapter, though reference to it may occur in the text. The omitted content was intentionally deleted and is not needed to meet the University's requirements for this course.

PART

1
CHAPTER 1

The Revolution Is Just Beginning
CHAPTER 2

E-commerce Business Models and
Concepts

Introduction

E-commerce

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to

E-Commerce: Business, Technology, and Society 2009, Fifth Edition, by Kenneth C. Laudon and Carol Guercio Traver. Copyright © 2009 by
Kenneth C. Laudon and Carol Guercio Traver. Published by Prentice Hall, a division of Pearson Education, Inc.

C H A P T E R

1

The Revolution Is
Just Beginning
LEARNING OBJECTIVES
After reading this chapter, you will be able to:
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Define e-commerce and describe how it differs from e-business.
Identify and describe the unique features of e-commerce technology and discuss their business significance.
Recognize and describe Web 2.0 applications.
Describe the major types of e-commerce.
Discuss the origins and growth of e-commerce.
Understand the evolution of e-commerce from its early years to today.
Identify the factors that will define the future of e-commerce.
Describe the major themes underlying the study of e-commerce.
Identify the major academic disciplines contributing to e-commerce.

2008935814
E-Commerce: Business, Technology, and Society 2009, Fifth Edition, by Kenneth C. Laudon and Carol Guercio Traver. Copyright © 2009 by
Kenneth C. Laudon and Carol Guercio Traver. Published by Prentice Hall, a division of Pearson Education, Inc.

M y S p a c e

a n d

F a c e b o o k :
I t ’s A l l A b o u t Yo u

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