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e-commerce chapter 1
E-commerce 2013 business. technology. society. ninth edition

Kenneth C. Laudon
Carol Guercio Traver

Copyright © 2013 Pearson Education

Chapter 1
Introduction to E-Commerce

Copyright © 2013 Pearson Education

Outline
1.

eCommerce : The Revolution Is Just Beginning

2. eCommerce : A Brief History
3. Understanding eCommerce : Organizing
Themes

Learning objectives
•
•
•
•
•
•

Define the e-commerce and describe how its differ from ebusiness
Identify uniqueness features of e-commerce technology Recognize and describe Web 2.0 applicartions
Describe the major types of e-commerce
Understanding the evolution of ecommerce
Major theme of ecommerce

Class Discussion

FACEBOOK: THE NEW FACE OF E-COMMERCE???

Copyright © 2013 Pearson Education

Slide 1-5

Class Discussion

 Do you use Facebook?How often? What

has the experience been like?
 Have you purchase anything based on adv on fb or by using a link provided by a friend?
 Are you concerned about the privacy of the information you have posted on fb?
Copyright © 2013 Pearson Education

Slide 1-6

Class Discussion

Pinterest: Attracts Global Interest
Have you used Pinterest or any other content curation sites? What are your main interests?
 Have you purchased anything based on a pin or board on Pinterest or any other curation site?  Why do Pinterest links drive more purchasing than Facebook links?


Copyright © 2013 Pearson Education

Slide 1-7

First thing first


Welcome to the new world of electronic commerce (eCommerce or EC)
The industry of the twenty-first century
Do business electronically from virtually anywhere in the world that has a computer.



In 2011 alone, US eCommerce generated well over $310 billion in retail business and over $3.36 trillion business-to-business traffic.



The Internet - an international network of independent computer systems precipitated the revolution.





Security
Privacy
Other problems
Has permeated virtually every phrase of society

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