E – Commerce & Value Chain Integration
E – Commerce & Value Chain Integration
Group Assignment
(B2C)
Page Contents Page No
(1) What is E COMMERCE ?……………………………………………..……………………… 1
(2) What is Business-to-Consumer…………………………………………………………… 1
(3) What is Virgin Atlantic………………………………………………………………………… 1
(4) Company Background and History……………………………………………………… 2
(5) Company Strategy ……………………………………………………………………………… 3
(6) E–Commerce Strategies ….………………………………………………………………… 5
(7) Design of the web site ….…………………………………………………………………… 11
(8) Online Branding ……….……………………………………………………….………………. 14
(9) Appendix ………..………………………………………….……………………………………… 17
(10) Sources of information ………………………………………………………………………. 19
1.0 What is E COMMERCE ?
As the number of Internet users has increased, so has the variety of websites. Websites nowadays include various types, such as those for trading physical products and those for online network games. E-commerce is the most pervasive and prominent type. It is the business process of selling and buying the products, goods and services by on-line communications. It can be highly beneficial in reducing business costs and in creating opportunities for new or improved customer services, customers feel convenience to order and are able to collect plenty of information to compare analogous products which are manufactured from the different vendors. Vendors can trade globally and find new market with cut down investment; service providers like Airlines can reduce cost
Electronic commerce, commonly known as e-commerce or e Commerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks.
Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing
Group Assignment
(B2C)
Page Contents Page No
(1) What is E COMMERCE ?……………………………………………..……………………… 1
(2) What is Business-to-Consumer…………………………………………………………… 1
(3) What is Virgin Atlantic………………………………………………………………………… 1
(4) Company Background and History……………………………………………………… 2
(5) Company Strategy ……………………………………………………………………………… 3
(6) E–Commerce Strategies ….………………………………………………………………… 5
(7) Design of the web site ….…………………………………………………………………… 11
(8) Online Branding ……….……………………………………………………….………………. 14
(9) Appendix ………..………………………………………….……………………………………… 17
(10) Sources of information ………………………………………………………………………. 19
1.0 What is E COMMERCE ?
As the number of Internet users has increased, so has the variety of websites. Websites nowadays include various types, such as those for trading physical products and those for online network games. E-commerce is the most pervasive and prominent type. It is the business process of selling and buying the products, goods and services by on-line communications. It can be highly beneficial in reducing business costs and in creating opportunities for new or improved customer services, customers feel convenience to order and are able to collect plenty of information to compare analogous products which are manufactured from the different vendors. Vendors can trade globally and find new market with cut down investment; service providers like Airlines can reduce cost
Electronic commerce, commonly known as e-commerce or e Commerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks.
Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing