E-Commerce – a Case from Indian Perspective
2012
ARRAY CONSULTANCY SERVICES 264 Shanti Pally, Kolkata West Bengal, India 700042 Satish Kr. Goenka Jindal Global Business School O. P. Jindal Global University Sonipat, NCR of Delhi
[E-COMMERCE – A CASE FROM INDIAN PERSPECTIVE]
An overview of Indian E-Commerce with a detailed case on RedBus.in
Table of Contents
Disclaimer ............................................................................................................................................... 3 Acknowledgement................................................................................................................................... 4 Electronic Commerce .............................................................................................................................. 5 Major divisions of E-commerce ............................................................................................................ 5 Business Application ............................................................................................................................ 5 Global Trend of E-Commerce ............................................................................................................... 6 Impact on Markets & Retailers ............................................................................................................ 6 E-Commerce in India ............................................................................................................................... 7 Market Size & Growth ......................................................................................................................... 7 Facts of Indian E-Commerce ................................................................................................................ 8 Capital to Play Differentiator ............................................................................................................... 8 Key Drivers to Success of E-Commerce in India
ARRAY CONSULTANCY SERVICES 264 Shanti Pally, Kolkata West Bengal, India 700042 Satish Kr. Goenka Jindal Global Business School O. P. Jindal Global University Sonipat, NCR of Delhi
[E-COMMERCE – A CASE FROM INDIAN PERSPECTIVE]
An overview of Indian E-Commerce with a detailed case on RedBus.in
Table of Contents
Disclaimer ............................................................................................................................................... 3 Acknowledgement................................................................................................................................... 4 Electronic Commerce .............................................................................................................................. 5 Major divisions of E-commerce ............................................................................................................ 5 Business Application ............................................................................................................................ 5 Global Trend of E-Commerce ............................................................................................................... 6 Impact on Markets & Retailers ............................................................................................................ 6 E-Commerce in India ............................................................................................................................... 7 Market Size & Growth ......................................................................................................................... 7 Facts of Indian E-Commerce ................................................................................................................ 8 Capital to Play Differentiator ............................................................................................................... 8 Key Drivers to Success of E-Commerce in India