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E-Marketing
Australia’s Digital Economy: Future Directions

final report

© Commonwealth of Australia 2009 This report is protected by copyright. Apart from any use as permitted under the Copyright Act 1968, and those explicitly granted below, all other rights are reserved. Except for the Commonwealth Coat of Arms and except where otherwise noted, this work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivativeWorks 2.5 Australia licence (the Licence).

A copy of the Commons Deed (human-readable summary) of this license is provided on the back cover page. To view a copy of the full licence, visit http://creativecommons.org/licenses/by-nc-nd/2.5/au/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California 94105, USA. Except where otherwise noted, any reference to, reuse or distribution of all or part of this report must include the following attribution: Australia’s Digital Economy: Future Directions © Commonwealth of Australia, 2009. www.dbcde.gov.au/digital_ economy/final_report You must provide the following link in any further reuse or distribution of this work to make clear to others that the Licence (including this copyright notice) applies to this work: http://creativecommons.org/licenses/by-ncnd/2.5/au/. Any of the above conditions can be waived if you get our permission. Requests for permission (or other inquiries about the Licence) should be addressed to: Assistant Secretary Digital Economy Branch Department of Broadband, Communications and the Digital Economy GPO 2154 CANBERRA ACT 2601 DEFutureDirections@dbcde.gov.au

Australia’s Digital Economy: Future Directions

Minister’s Foreword
The digital economy is essential to Australia’s productivity, global competitive standing and improved social wellbeing. Already, the digital economy offers exciting opportunities for all Australians. It allows us to stay in touch with family and friends easily no matter where they live by sending emails, sharing

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