E-Marketing Plan
MARKETING AND E-COMMERCE
INDEX
Student number B60/12-13
BUSINESS INFORMATION
2
E-MARKETING PLAN
WEBSITE PRESENCE E-MAIL MARKETING ONLINE PR ONLINE ADVERTISING SEO & SEM BLOG MARKETING SOCIAL MEDIA MARKETING MOBILE MARKETING MULTIMEDIA MARKETING 4 5 6 7 8 9 10 11 12
APPENDIX
APPENDIX GLOSSARY PLATFORMS AND TOOLS REFERENCES 13 23 25 26
1/27
MARKETING AND E-COMMERCE
Student number B60/12-13
BUSINESS INFORMATION
IDEA
This project is based in a business that is still dummy, a branding agency. The main object of this project is to create the image of this new business and manage it on the web. For this proposal is necessary to build a firm image focused on the customer needs and answering what it seeks.
DESCRIPTION Mission By little details and distinctions are the giant brands well-known, and this is the reason why we exist. To create, develop and manage a concrete, hard and distinctive image for every single business, to reach the success. Vision To be the branding agency that manages the image of the most relevant companies in the market, which ones will have followers before customers. Becoming their image in their most valuable asset.
OBJECTIVES To create a visible and strong image of the company on the web. To reach our potential clients. To become a leader in the communication sector.
2/27
MARKETING AND E-COMMERCE
Student number B60/12-13
TARGET AUDIENCE
Products, services, companies or ideas that wants to detach in the super-saturated market.
BRIEF ANALYSIS
As this business is still dummy, it’s not possible shown the new e-marketing plan’s proposal. 1 Website presence. 2 E-mail marketing. 3 Online PR. 4 Online advertising. 5 SEO. 6 Blog marketing. 7 Social media marketing. 8 Mobile marketing. 9 Multimedia marketing.
to
analyse
the
current situation and it marketing plan. But in this report will be
*There are some words written in gray, this words are explained in the Glossary (See
INDEX
Student number B60/12-13
BUSINESS INFORMATION
2
E-MARKETING PLAN
WEBSITE PRESENCE E-MAIL MARKETING ONLINE PR ONLINE ADVERTISING SEO & SEM BLOG MARKETING SOCIAL MEDIA MARKETING MOBILE MARKETING MULTIMEDIA MARKETING 4 5 6 7 8 9 10 11 12
APPENDIX
APPENDIX GLOSSARY PLATFORMS AND TOOLS REFERENCES 13 23 25 26
1/27
MARKETING AND E-COMMERCE
Student number B60/12-13
BUSINESS INFORMATION
IDEA
This project is based in a business that is still dummy, a branding agency. The main object of this project is to create the image of this new business and manage it on the web. For this proposal is necessary to build a firm image focused on the customer needs and answering what it seeks.
DESCRIPTION Mission By little details and distinctions are the giant brands well-known, and this is the reason why we exist. To create, develop and manage a concrete, hard and distinctive image for every single business, to reach the success. Vision To be the branding agency that manages the image of the most relevant companies in the market, which ones will have followers before customers. Becoming their image in their most valuable asset.
OBJECTIVES To create a visible and strong image of the company on the web. To reach our potential clients. To become a leader in the communication sector.
2/27
MARKETING AND E-COMMERCE
Student number B60/12-13
TARGET AUDIENCE
Products, services, companies or ideas that wants to detach in the super-saturated market.
BRIEF ANALYSIS
As this business is still dummy, it’s not possible shown the new e-marketing plan’s proposal. 1 Website presence. 2 E-mail marketing. 3 Online PR. 4 Online advertising. 5 SEO. 6 Blog marketing. 7 Social media marketing. 8 Mobile marketing. 9 Multimedia marketing.
to
analyse
the
current situation and it marketing plan. But in this report will be
*There are some words written in gray, this words are explained in the Glossary (See
References: All the pictures used in the web page are from a free bank of images provided by WEEBLY (http://www.weebly.com) Except the Press room one, which one is property of Angry Birds (Rovio Entertainment Ltd.) The logo is made in Online Logo Maker (http://www.onlinelogomaker.com), a free online logo creator. In the cover are two images, MR.OINK!’’s logo and the other one is property of Pic Monkey (http://www.picmonkey.com), a free online image editor. 27/27