E-marketing Plan
AMB335 E-marketing Strategies
Assignment 1: E-marketing plan proposal
Submitted by: Arthur Chang n7107196
Semester 1, 2014
Tutorial: Monday 4-5pm
Tutor: Alice Tsou
Script
Introduction:
Good afternoon board members today I will be presenting to you a brief proposal of an e-marketing plan for Ginga Sushi Bar & Dining. Ginga is a restaurant located in 5 of the most sophisticated and vibrant dining precincts in Brisbane. The restaurant offers a menu with the finest Japanese cuisine traditions for authentic fine flavours and culinary delights. Ginga is a portrayal of traditional Japanese cuisine with modern and western interpretations. The most iconic food choice that Ginga offers would be their assorted range of delicious sushi. The target market of Ginga would be people who enjoys Asian food or specifically Japanese cuisine. This would primary consist of the younger generations as they are more exposed to the Asian culture. The direct competitors of Ginga were identified as being Sushi Train, Sushi Station and Sushi Sushi. All the competitors’ offers a similar variety of sushi but at a lower price, hence Ginga promotes themselves as offering a higher quality of food as compared to the competition.
Strengths
1. Good website design: The design of the website really projects the feeling of the restaurant being a traditional Japanese restaurant with a western twist to it. The overall design of the website is very stylish and elegant, compared to the competitors’ website, Ginga is well ahead of them. The landing page is aesthetically pleasing with a large hero shot of a variety of sushi which really engages the customer’s taste buds. (Potts 2007). The navigation tabs is very clear and it is placed at the top of the site next to the logo which is a good visual hierarchy. The website is very interactive hence this helps the web site visitor feel more involved and in control with their web experience (Chaffey 2013).
2.
Assignment 1: E-marketing plan proposal
Submitted by: Arthur Chang n7107196
Semester 1, 2014
Tutorial: Monday 4-5pm
Tutor: Alice Tsou
Script
Introduction:
Good afternoon board members today I will be presenting to you a brief proposal of an e-marketing plan for Ginga Sushi Bar & Dining. Ginga is a restaurant located in 5 of the most sophisticated and vibrant dining precincts in Brisbane. The restaurant offers a menu with the finest Japanese cuisine traditions for authentic fine flavours and culinary delights. Ginga is a portrayal of traditional Japanese cuisine with modern and western interpretations. The most iconic food choice that Ginga offers would be their assorted range of delicious sushi. The target market of Ginga would be people who enjoys Asian food or specifically Japanese cuisine. This would primary consist of the younger generations as they are more exposed to the Asian culture. The direct competitors of Ginga were identified as being Sushi Train, Sushi Station and Sushi Sushi. All the competitors’ offers a similar variety of sushi but at a lower price, hence Ginga promotes themselves as offering a higher quality of food as compared to the competition.
Strengths
1. Good website design: The design of the website really projects the feeling of the restaurant being a traditional Japanese restaurant with a western twist to it. The overall design of the website is very stylish and elegant, compared to the competitors’ website, Ginga is well ahead of them. The landing page is aesthetically pleasing with a large hero shot of a variety of sushi which really engages the customer’s taste buds. (Potts 2007). The navigation tabs is very clear and it is placed at the top of the site next to the logo which is a good visual hierarchy. The website is very interactive hence this helps the web site visitor feel more involved and in control with their web experience (Chaffey 2013).
2.
References: 1. Chaffey, D., & Smith, P. (2013). Content Strategy and Copywriting. Emarketing Excellence (4th ed., pp. 325). Retrieved from http://reader.eblib.com.au.ezp01.library.qut.edu.au/(S(zbtw4bdiuk3fnfgv2uc2tl01))/Reader.aspx? 2. Potts, K. (2007). Products and Services. Web Design and Marketing Solutions for Business Websites (pp. 155). Retrieved from http://download.springer.com.ezp01.library.qut.edu.au/static/pdf/204/bok%253A978-1-4302-0262-2.pdf?auth66=1395648389_acc8144cccd7b7bb1b8a8fa700fe808a&ext=.pdf