E-Smart Marketing Plan
EXECUTIVE SUMMARY
E-smartTravel is not a common website to plan holidays. Here you will find all the tools and guides to create a perfect holiday based on the customer's necessities.
Needless to said, there are hundreds of agencies that help people to find all these characteristics on a holiday. However, there is not an intelligent website that can find all the necessities visiting just one website. People need to go trough google with online accommodations, searching transport and researching about the place to find the best activities during that time.
Nowadays, people are too busy to have a detailed plan and sometimes they miss their best attractions or they took the wrong accommodation regarding personal expectations.
For that reasons, is the idea to have this intelligent website E-SmartTravel. Apart from that the tourism rate of Australian residents travelling for short term has increased 5.2% more then in October 2011.
At the beginning the website would present a form to ask relevant information about your trip and personal preferences. It will include age, hobbies, travel's partner, budget and location.
Having all these information, the website will make the search on the web based on Artificial Intelligence (Data mining). And give a final presentation of an ideal personal holiday.
BUSINESS ANALYSIS
Overview and Problem Definition.
Generally speaking, people tent to expend the minimal time planing their leisure activities. It is because people have a workaholic behaviour. As a result, they cannot plan their holidays with all their expectations. Apart from that, people needs to expend a big quantity of time on the internet looking in different websites to find all the necessaries characteristics of a holiday.
Project Objectives and Benefits
The main objective is offer an online application that permits an specific plan making the minimal effort to goal it.
The major benefit is make the perfect travel
E-smartTravel is not a common website to plan holidays. Here you will find all the tools and guides to create a perfect holiday based on the customer's necessities.
Needless to said, there are hundreds of agencies that help people to find all these characteristics on a holiday. However, there is not an intelligent website that can find all the necessities visiting just one website. People need to go trough google with online accommodations, searching transport and researching about the place to find the best activities during that time.
Nowadays, people are too busy to have a detailed plan and sometimes they miss their best attractions or they took the wrong accommodation regarding personal expectations.
For that reasons, is the idea to have this intelligent website E-SmartTravel. Apart from that the tourism rate of Australian residents travelling for short term has increased 5.2% more then in October 2011.
At the beginning the website would present a form to ask relevant information about your trip and personal preferences. It will include age, hobbies, travel's partner, budget and location.
Having all these information, the website will make the search on the web based on Artificial Intelligence (Data mining). And give a final presentation of an ideal personal holiday.
BUSINESS ANALYSIS
Overview and Problem Definition.
Generally speaking, people tent to expend the minimal time planing their leisure activities. It is because people have a workaholic behaviour. As a result, they cannot plan their holidays with all their expectations. Apart from that, people needs to expend a big quantity of time on the internet looking in different websites to find all the necessaries characteristics of a holiday.
Project Objectives and Benefits
The main objective is offer an online application that permits an specific plan making the minimal effort to goal it.
The major benefit is make the perfect travel