I have been asked to evaluate two approaches to strategic management and assess their suitability in an organisation. Emergent and intended strategies are two different approaches to strategic management. The emergent approach can be often described as a set of consistent decisions which results in an unintended or accidental pattern; this pattern wasn't anticipated during a plan. Intended strategy is perceived to be a more and reliable strategy , however emergent strategy can aid a business to perhaps be more flexible to a more volatile and constant changing market. The organisation I have chosen to discuss is Tesco PLC; I will evaluate their strategy methods to help conclude which method is more appropriate.
Para 1 –main
Is environmental context covered in the pestle analysis ?
Emergent
Emergent strategies have proven to be successful for many organisations, Henry Mintzberg was a scholar who often discussed the need for this strategy. Mintzberg believed that one of the major advantage of emergent strategy is that an organisation can learn from each decision, this is very different to an intended strategy where they follow a strategy formation. intended approach can get out of hand when there are many competitive, could stop them being from responding competitively, just using theory by itself in a live organisation is not very useful, Andrews defends his models saying they are taking him too literally. Use his ideas as Framework. Doesn’t assess its internal capabilities against other organisation, enviormental context. Research suggests that acquired companys has to make a number of errors to discover what works for the business. However another research suggests an acquisitions turns out more financially successful if they use the strategic approach. Andrews- emergent leads to erosion partly because of its implementation process 1982 ,